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trello.com website review

Visit site (opens in a new tab)Reviewed 11 October 202642 issues · 89 checks

This review found 42 issues worth fixing on trello.com, 15 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.3 s5.4 sApr 18Oct 35.5 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20266.2 s
Apr 25, 20266.1 s
May 2, 20266.0 s
May 9, 20266.0 s
May 16, 20265.9 s
May 23, 20265.9 s
May 30, 20265.9 s
Jun 6, 20265.9 s
Jun 13, 20265.9 s
Jun 20, 20266.0 s
Jun 27, 20266.1 s
Jul 4, 20266.1 s
Jul 11, 20266.1 s
Jul 18, 20266.0 s
Jul 25, 20265.9 s
Aug 1, 20265.8 s
Aug 8, 20265.8 s
Aug 15, 20265.8 s
Aug 22, 20265.8 s
Aug 29, 20265.7 s
Sep 5, 20265.7 s
Sep 12, 20265.6 s
Sep 19, 20265.6 s
Sep 26, 20265.5 s
Oct 3, 20265.5 s
Real-visitor tap response (INP)75th percentile, phones
548 ms341 msApr 18Oct 3372 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026524 ms
Apr 25, 2026498 ms
May 2, 2026489 ms
May 9, 2026466 ms
May 16, 2026450 ms
May 23, 2026449 ms
May 30, 2026431 ms
Jun 6, 2026415 ms
Jun 13, 2026399 ms
Jun 20, 2026385 ms
Jun 27, 2026383 ms
Jul 4, 2026387 ms
Jul 11, 2026388 ms
Jul 18, 2026385 ms
Jul 25, 2026378 ms
Aug 1, 2026371 ms
Aug 8, 2026365 ms
Aug 15, 2026370 ms
Aug 22, 2026378 ms
Aug 29, 2026391 ms
Sep 5, 2026396 ms
Sep 12, 2026399 ms
Sep 19, 2026395 ms
Sep 26, 2026380 ms
Oct 3, 2026372 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of trello.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. trello.com at 0.4 s0.4 s
  2. trello.com at 0.8 s0.8 s
  3. trello.com at 1.1 s1.1 s
  4. trello.com at 1.5 s1.5 s
  5. trello.com at 1.9 s1.9 s
  6. trello.com at 2.3 s2.3 s
  7. trello.com at 2.6 s2.6 s
  8. trello.com at 3.0 s3.0 s

Speed

8 to fix48
  • Reduce unused JavaScript

    2.1 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (atl-paas.net, Google CDN and Google Tag Manager and others), adding 3.3 MB and 1.8 s of main-thread time.

  • Improve image delivery

    811 KiB

    5 images could be 811 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google CDN adds 482 ms

    482 ms

    Google CDN costs a phone 482 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • atl-paas.net adds 506 ms

    506 ms

    atl-paas.net costs a phone 506 ms of main-thread work and 867 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 461 ms

    461 ms

    Google Tag Manager costs a phone 461 ms of main-thread work and 805 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    162 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (162 KiB).

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Reduce unused CSS

    84 KiB

    About 84 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.42

    0.42

    For real visitors the layout shifts by 0.42 (75th percentile). Good is under 0.1.

  • Time to Interactive: 27.9 s

    27.9 s

    The page becomes fully interactive after 27.9 s. Good is under 3.8 s.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 226 ms

    226 ms

    Real visitors wait 226 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 578 ms

    578 ms

    Scripts block taps and scrolling for 578 ms in total while the page loads. Good is under 200 ms.

5 checks passed
  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 653 ms

    653 ms

    Real visitors wait 653 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 524 ms to 372 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 6.2 s to 5.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.9 MB in 136 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 136 requests on a phone: scripts 3.1 MB (35), media 1.6 MB (2) and images 984 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (321 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.0 g of CO₂ per visit

    1.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.95 g of CO₂e: 234.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8790
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (4 elements)

    Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 7772
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (195 characters)

    Your meta description is 195 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://a594014.sitemaphosting7.com/4704043/sitemap_4704043.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 63 internal links, 24 external

    The homepage links to 63 pages on trello.com and 24 external pages.

3 checks passed
  • Title: 55 characters

    Your title is a healthy 55 characters: “Capture, organize, and tackle your to-dos from anywhere”.

  • Canonical URL set

    The canonical URL is https://www.trello.com/home.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://trello.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,234 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 4 pages share 2 titles

    / and https://trello.com/home all use the title “Capture, organize, and tackle your to-dos from anywhere”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://trello.com/power-ups and https://trello.com/templates use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://trello.com/home, https://trello.com/power-ups, https://trello.com/templates and https://trello.com/integrations have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://trello.com/power-ups and https://trello.com/templates have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6987
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “The source list for the Content Security Policy directive 'connect-src' contains an invalid source: 'https://trello.com/gateway/api/ais/a…”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    46 of 53 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,180 words of copy

    The homepage carries about 1,180 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “View Trello pricing”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Pricing”, “View Trello pricing” and “Sign up - it’s free!”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trello.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 42 issues on trello.com, including 17 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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