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trendhopper.nl website review
Visit site (opens in a new tab)Reviewed 22 October 202634 issues · 85 checks
This review found 34 issues worth fixing on trendhopper.nl, 13 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 941 ms |
| May 9, 2026 | 951 ms |
| May 16, 2026 | 935 ms |
| May 23, 2026 | 932 ms |
| May 30, 2026 | 939 ms |
| Jun 6, 2026 | 935 ms |
| Jun 13, 2026 | 940 ms |
| Jun 20, 2026 | 948 ms |
| Jun 27, 2026 | 954 ms |
| Jul 4, 2026 | 959 ms |
| Jul 11, 2026 | 980 ms |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 995 ms |
| Aug 1, 2026 | 998 ms |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 999 ms |
| Oct 17, 2026 | 992 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 137 ms |
| May 9, 2026 | 136 ms |
| May 16, 2026 | 134 ms |
| May 23, 2026 | 134 ms |
| May 30, 2026 | 135 ms |
| Jun 6, 2026 | 136 ms |
| Jun 13, 2026 | 136 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 145 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 152 ms |
| Aug 8, 2026 | 152 ms |
| Aug 15, 2026 | 153 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 155 ms |
| Sep 5, 2026 | 156 ms |
| Sep 12, 2026 | 157 ms |
| Sep 19, 2026 | 157 ms |
| Sep 26, 2026 | 158 ms |
| Oct 3, 2026 | 159 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
2.7 s · 1.0 MB30 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
Reduce unused JavaScript
1.9 s · 698 KiBAbout 698 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Render-blocking requests
2.5 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 64). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Cookiebot and ZenDesk and others), adding 1.1 MB and 713 ms of main-thread time.
Google Tag Manager adds 563 ms
563 msGoogle Tag Manager costs a phone 563 ms of main-thread work and 691 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
310 ms · 123 KiBAbout 123 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.
2,429 HTML elements
The page has 2,429 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 107 KiB9 images could be 107 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 867 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.7 s
9.7 sYour largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Nieuwe Folder”.
Time to Interactive: 13.7 s
13.7 sThe page becomes fully interactive after 13.7 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.20
0.20For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 444 ms
444 msScripts block taps and scrolling for 444 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 130 ms
130 msReal visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 393 ms
393 msReal visitors wait 393 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.7 MB in 61 requests
2.7 MBYour homepage downloads 2.7 MB in 61 requests on a phone: scripts 1.4 MB (19), images 980 KiB (24) and fonts 148 KiB (3). Under 2 MB keeps phones on slow connections fast.
7 images in older formats
7 images (394 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (174 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
112 internal links, 14 external
The homepage links to 112 pages on trendhopper.nl and 14 external pages.
6 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Bij Trendhopper vind je alles voor een stijlvol thuis. Van prachtige banken die je zelf kunt samenstellen tot aan hippe…”.
One H1 headline
Your main headline reads: “Wij zijn Trendhopper, nice to meet you!”.
Title: 55 characters
Your title is a healthy 55 characters: “Zet jouw wens om in trendy woonplezier | Trendhopper.nl”.
Canonical URL set
The canonical URL is https://www.trendhopper.nl/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.trendhopper.nl/storage/sitemap/default/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.trendhopper.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (228 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages point its canonical at the homepage
https://www.trendhopper.nl/folder, https://www.trendhopper.nl/cadeaukaart, https://www.trendhopper.nl/vestigingen and https://www.trendhopper.nl/newsletter/subscribe declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
5 pages share a title
/, https://www.trendhopper.nl/folder, https://www.trendhopper.nl/cadeaukaart, https://www.trendhopper.nl/vestigingen and https://www.trendhopper.nl/newsletter/subscribe all use the title “Zet jouw wens om in trendy woonplezier | Trendhopper.nl”. Search engines can't tell which page to show for a search, so each competes with the others.
13 pages share a meta description
https://www.trendhopper.nl/banken, https://www.trendhopper.nl/stoelen, https://www.trendhopper.nl/tafels, https://www.trendhopper.nl/kasten, https://www.trendhopper.nl/vloerkleden and https://www.trendhopper.nl/verlichting and 7 others use the same meta description. A description written for each page earns more clicks.
10 pages without an H1
https://www.trendhopper.nl/banken, https://www.trendhopper.nl/stoelen, https://www.trendhopper.nl/tafels, https://www.trendhopper.nl/kasten, https://www.trendhopper.nl/vloerkleden and https://www.trendhopper.nl/verlichting and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages with very little text
https://www.trendhopper.nl/banken, https://www.trendhopper.nl/stoelen, https://www.trendhopper.nl/tafels, https://www.trendhopper.nl/kasten, https://www.trendhopper.nl/verlichting and https://www.trendhopper.nl/folder and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
29 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 281 words of copy
The homepage carries about 281 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Ads (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trendhopper.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on trendhopper.nl, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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