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triequestrian.ie website review

Visit site (opens in a new tab)Reviewed 12 November 202642 issues · 91 checks

This review found 42 issues worth fixing on triequestrian.ie, 16 of them high impact, across 91 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.8 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
192 ms120 msMay 23Nov 7141 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026145 ms
May 30, 2026144 ms
Jun 6, 2026145 ms
Jun 13, 2026149 ms
Jun 20, 2026153 ms
Jun 27, 2026169 ms
Jul 4, 2026184 ms
Jul 11, 2026179 ms
Jul 18, 2026169 ms
Jul 25, 2026149 ms
Aug 1, 2026135 ms
Aug 8, 2026128 ms
Aug 15, 2026128 ms
Aug 22, 2026128 ms
Aug 29, 2026131 ms
Sep 5, 2026137 ms
Sep 12, 2026146 ms
Sep 19, 2026154 ms
Sep 26, 2026153 ms
Oct 3, 2026152 ms
Oct 10, 2026153 ms
Oct 17, 2026148 ms
Oct 24, 2026148 ms
Oct 31, 2026148 ms
Nov 7, 2026141 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of triequestrian.ie (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. triequestrian.ie at 0.8 s0.8 s
  2. triequestrian.ie at 1.5 s1.5 s
  3. triequestrian.ie at 2.3 s2.3 s
  4. triequestrian.ie at 3.0 s3.0 s
  5. triequestrian.ie at 3.8 s3.8 s
  6. triequestrian.ie at 4.5 s4.5 s
  7. triequestrian.ie at 5.3 s5.3 s
  8. triequestrian.ie at 6.1 s6.1 s

Speed

10 to fix68
  • Render-blocking requests

    1.5 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • 6,953 HTML elements

    The page has 6,953 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Facebook and Shopify and others), adding 1.4 MB and 644 ms of main-thread time.

  • Improve image delivery

    350 ms · 208 KiB

    6 images could be 208 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused JavaScript

    431 KiB

    About 431 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    323 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (323 KiB).

  • Klaviyo adds 209 ms

    209 ms

    Klaviyo costs a phone 209 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 103 ms

    103 ms

    Shopify costs a phone 103 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 86 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    28 KiB

    28 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 13.9 s

    13.9 s

    The page becomes fully interactive after 13.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “TRI Equestrian”.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 659 ms

    659 ms

    Real visitors wait 659 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 172 ms

    172 ms

    Scripts block the page for only 172 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.3 MB in 308 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 308 requests on a phone: images 1.9 MB (57), scripts 1.2 MB (87) and other files 888 KiB (135). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Category-Tile-2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (127 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8388
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (9 elements)

    Elements must only use permitted ARIA attributes: 9 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 41 links without text

    41 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 165 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8579
  • Title is long (80 characters)

    Your title is 80 characters, so Google will cut it off around 60: “Premium Equestrian Tack & Gear | Quality Horse Riding Equipment – TRI Equestrian”.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("#")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 680 internal links, 11 external

    The homepage links to 680 pages on triequestrian.ie and 11 external pages.

4 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Discover quality products and great deals at Ireland's largest equestrian superstore. Get your horses and riders ready …”.

  • Canonical URL set

    The canonical URL is https://www.triequestrian.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.triequestrian.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (5,415 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.triequestrian.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://www.triequestrian.com/customer_authentication/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 pages without a meta description

    https://www.triequestrian.com/collections/all, https://www.triequestrian.com/collections/just-in, https://www.triequestrian.com/collections/stable-rugs and https://www.triequestrian.com/collections/rug-accessories have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.triequestrian.com/collections/all, https://www.triequestrian.com/collections/just-in, https://www.triequestrian.com/collections/rugs, https://www.triequestrian.com/collections/turnout-rugs, https://www.triequestrian.com/collections/stable-rugs and https://www.triequestrian.com/collections/coolers and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9685
  • 10 small tap targets

    10 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static.lipscore.com/assets/lipscore-v1-2e2951a46c8bf29aa4ba34b7e15ecba509a9e089b6c…”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 371 words of copy

    The homepage carries about 371 words of visible text.

4 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “Shop Now”, “Womens Shop now” and “Mens Shop now”.

  • 7 short forms

    7 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 78 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at triequestrian.ie, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Instafeed · Nabu For Fb Pixel · Llama Cart Upsells · Lipscore Reviews · Ecomposer Builder · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Upsell Prod · Restockrocket · sealsubscriptions.com · nfcube.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 42 issues on triequestrian.ie, including 15 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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