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trickortreatstudios.com website review

Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 76 checks

This review found 33 issues worth fixing on trickortreatstudios.com, 8 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
148 ms113 msMay 23Nov 7143 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026117 ms
May 30, 2026120 ms
Jun 6, 2026125 ms
Jun 13, 2026128 ms
Jun 20, 2026129 ms
Jun 27, 2026129 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026129 ms
Jul 25, 2026129 ms
Aug 1, 2026128 ms
Aug 8, 2026130 ms
Aug 15, 2026134 ms
Aug 22, 2026136 ms
Aug 29, 2026137 ms
Sep 5, 2026137 ms
Sep 12, 2026137 ms
Sep 19, 2026138 ms
Sep 26, 2026138 ms
Oct 3, 2026139 ms
Oct 10, 2026141 ms
Oct 17, 2026141 ms
Oct 24, 2026143 ms
Oct 31, 2026144 ms
Nov 7, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of trickortreatstudios.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. trickortreatstudios.com at 0.4 s0.4 s
  2. trickortreatstudios.com at 0.8 s0.8 s
  3. trickortreatstudios.com at 1.1 s1.1 s
  4. trickortreatstudios.com at 1.5 s1.5 s
  5. trickortreatstudios.com at 1.9 s1.9 s
  6. trickortreatstudios.com at 2.3 s2.3 s
  7. trickortreatstudios.com at 2.6 s2.6 s
  8. trickortreatstudios.com at 3.0 s3.0 s

Speed

13 to fix60
  • Reduce unused JavaScript

    3.3 s · 544 KiB

    About 544 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 260 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (260 KiB).

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Attentive, Shopify and LoyaltyLion and others), adding 1.4 MB and 431 ms of main-thread time.

  • Render-blocking requests

    550 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Reduce unused CSS

    450 ms · 80 KiB

    About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    350 ms · 85 KiB

    6 images could be 85 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Minify JavaScript

    300 ms · 56 KiB

    56 KiB could be saved by minifying JavaScript.

  • 2,714 HTML elements

    The page has 2,714 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 100 ms

    100 ms

    Shopify costs a phone 100 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 109 ms

    109 ms

    Attentive costs a phone 109 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 86 ms

    86 ms

    LoyaltyLion costs a phone 86 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 18.4 s

    18.4 s

    Your largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 18.5 s

    18.5 s

    The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 117 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 183 ms

    183 ms

    Real visitors wait 183 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 592 ms

    592 ms

    Real visitors wait 592 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 282 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 282 requests on a phone: scripts 1.4 MB (116), images 825 KiB (21) and other files 809 KiB (105). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 8992
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 2 images in the HTML carry an alt attribute.

  • 16 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 16 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 246 internal links, 14 external

    The homepage links to 246 pages on trickortreatstudios.com and 14 external pages.

7 checks passed
  • Meta description: 99 characters

    Your meta description is 99 characters: “Trick or Treat Studios - Halloween Masks, Scary Halloween Masks, Scary Halloween Costumes and Props”.

  • One H1 headline

    Your main headline reads: “BEST SELLERS”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Trick or Treat Studios – Trick Or Treat Studios”.

  • Canonical URL set

    The canonical URL is https://trickortreatstudios.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://trickortreatstudios.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,122 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://trickortreatstudios.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://trickortreatstudios.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://trickortreatstudios.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 7 pages without a meta description

    https://trickortreatstudios.com/collections/in-stock, https://trickortreatstudios.com/customer_authentication/redirect, https://trickortreatstudios.com/collections/all-products, https://trickortreatstudios.com/collections/best-sellers, https://trickortreatstudios.com/collections/3-75-figures and https://trickortreatstudios.com/collections/5-figures and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://trickortreatstudios.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 25 small tap targets

    25 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) SecurityError: Failed to read a named property 'document' from 'Window': Sandbox access violation…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 564 words of copy

    The homepage carries about 564 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL” and “SHOP BY LICENSE”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “pledge manager order”, “Register” and “SHOP ALL”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 38 testimonial or review blocks and a star rating.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trickortreatstudios.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Attentive · Klaviyo Email Marketing Sms · Loyalty Rewards And Referrals · Advanced Preorder Partial Pay · Jet Bridge Campaign Manager · Judge Me Reviews · Twitter Multi Pixels · Essential Post Purchase Upsell · trafficmanager.net · gorgias.chat · nice-team.net · 9gtb.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Soquel

Upkeep, stack, hiring and company data from programmable.info

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trickortreatstudios.com website review: scores and fixes