trinov.com website review

Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

About 76 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

5 third-party services load with your homepage (Google Tag Manager, LinkedIn Ads and Google Fonts and others), adding 209 KiB and 190 ms of main-thread time.

About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

11 files are served with short cache lifetimes, so returning visitors download them again (34 KiB).

6 KiB could be saved by minifying CSS.

2 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Visually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.

Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Entre un écosystème de prestataires peu habitués à fournir …”. Most of its time is element render delay (10.7 s).

24 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.07 g of CO₂e: 8.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

button, link, and menuitem elements do not have accessible names. (2 elements).

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 44 pages on trinov.com and 1 external page.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://trinov.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://trinov.com/solutions/btp, https://trinov.com/solutions/distribution, https://trinov.com/solutions/industrie, https://trinov.com/solutions/hopitaux, https://trinov.com/solutions/gestionnaires-delegues-de-dechets and https://trinov.com/produits/trinov-analytics and 9 others declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

https://trinov.com/produits/trinov-track-and-trace and https://trinov.com/produits/trinov-track-trace all use the title “Logiciel de traçabilité des déchets - Trinov Track&trace”. Search engines can't tell which page to show for a search, so each competes with the others.

https://trinov.com/ressources, https://trinov.com/a-propos/qui-sommes-nous, https://trinov.com/a-propos/lequipe, https://trinov.com/a-propos/nous-rejoindre, https://trinov.com/demo and https://trinov.com/solutions have no meta description, so Google writes the search snippet from whatever text it finds.

https://trinov.com/produits/trinov-track-and-trace and https://trinov.com/produits/trinov-track-trace use the same meta description. A description written for each page earns more clicks.

https://trinov.com/solutions has no <h1> headline, so visitors and search engines get no clear main topic.

https://trinov.com/solutions has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 818 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.