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troyleedesigns.ca website review
Visit site (opens in a new tab)Reviewed 5 November 202642 issues · 89 checks
This review found 42 issues worth fixing on troyleedesigns.ca, 16 of them high impact, across 89 checks. The most urgent: page weight: 63.5 MB in 530 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #67,544 of 102,276 reviewed websitesbeats 30%
- #42,104 of 56,803 online storesbeats 22%
- #39,737 of 51,667 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 120 ms |
| May 23, 2026 | 119 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 119 ms |
| Jul 4, 2026 | 114 ms |
| Jul 11, 2026 | 113 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 128 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 130 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 143 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 148 ms |
| Oct 24, 2026 | 151 ms |
| Oct 31, 2026 | 152 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
Speed
Main-thread work: 13.0 s
A phone's processor spends 13.0 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Signyfyd adds 1.2 s
1.2 sSignyfyd costs a phone 1.2 s of main-thread work and 279 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.1 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 23
23/100Your mobile performance score is 23. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,515 HTML elements
The page has 3,515 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Yotpo and Google Tag Manager and others), adding 2.2 MB and 2.8 s of main-thread time.
Improve image delivery
650 ms · 554 KiB7 images could be 554 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 951 KiB41 files are served with short cache lifetimes, so returning visitors download them again (951 KiB).
Reduce unused JavaScript
892 KiBAbout 892 KiB of JavaScript is downloaded but never used on this page.
Yotpo adds 428 ms
428 msYotpo costs a phone 428 ms of main-thread work and 601 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 418 ms. During a long task the page ignores taps.
Google Tag Manager adds 288 ms
288 msGoogle Tag Manager costs a phone 288 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 220 ms
220 msKlaviyo costs a phone 220 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
110 ms · 84 KiBAbout 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.
Legacy JavaScript
70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need.
Minify JavaScript
27 KiB27 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.7 s
10.7 sYour largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bike”.
Time to Interactive: 30.6 s
30.6 sThe page becomes fully interactive after 30.6 s. Good is under 3.8 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.336
0.336The layout shifts by 0.336 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user INP: 238 ms
238 msReal visitors wait 238 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 458 ms
458 msReal visitors wait 458 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 63.5 MB in 530 requests
63.5 MBYour homepage downloads 63.5 MB in 530 requests on a phone: media 56.6 MB (8), scripts 2.6 MB (124) and images 2.3 MB (66). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
BIKE_f5f105b0-11ee-456f-a7e5-9d999d809001.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (45 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 18.0 g of CO₂ per visit
17.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 17.99 g of CO₂e: 2158.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA tooltip nodes must have an accessible name (1 element)
ARIA tooltip nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
440 internal links, 15 external
The homepage links to 440 pages on troyleedesigns.ca and 15 external pages.
7 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “Since 1981, Troy Lee Designs has been developing Moto and MTB helmets protective gear and apparel For the World's Faste…”.
Title: 58 characters
Your title is a healthy 58 characters: “Troy Lee Designs - Moto, MTB, Helmets, Gear and Protection”.
Canonical URL set
The canonical URL is https://troyleedesigns.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://troyleedesigns.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,459 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://troyleedesigns.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://troyleedesigns.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://troyleedesigns.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://troyleedesigns.com/customer_authentication/redirect and https://troyleedesigns.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://troyleedesigns.com/customer_authentication/redirect and https://troyleedesigns.com/collections/stage-2-helmets have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
14 small tap targets
14 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 861 words of copy
The homepage carries about 861 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “Shop Bike”.
19 calls to action
The homepage has 19 calls to action, for example “SHOP ALL BIKE”, “SHOP ALL MOTO” and “Shop Now”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at troyleedesigns.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yotpo Loyalty Rewards · Klaviyo Email Marketing Sms · Xcloud Search Filter · Yotpo Product Reviews · Gift Box · Triplewhale · Simprosys Google Shopping Feed · Loop Returns · signifyd.com · rise-ai.com · revenuehunt.com · merchantyard.com · kiwisizing.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Shopify
Hiring
- Hiring
- 7 open roles
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on troyleedesigns.ca, including 22 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.