truebuddywear.com website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

20 images could be 939 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

About 155 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 860 ms faster on a phone.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

A phone's processor spends 2.9 s on main-thread work while loading, 805 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 131 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Clarity, Shopify and starapps.studio and others), adding 534 KiB and 295 ms of main-thread time.

1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

About 37 KiB of CSS is downloaded but never applied on this page.

2 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 72.8 MB in 312 requests on a phone: media 68.9 MB (7), images 2.1 MB (27) and other files 1.2 MB (207). Under 2 MB keeps phones on slow connections fast.

Sunset_Mountainwear__Wear_What_You_Believe.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (41 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 20.65 g of CO₂e: 2477.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 tap targets are too small or too close together to hit reliably with a finger.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

2 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your <h1> is empty.

The homepage links to 112 pages on truebuddywear.com and 7 external pages.

https://truebuddywear.com/pages/why-we-wear, https://truebuddywear.com/collections/heritage-street-luxe-series, https://truebuddywear.com/collections/mens, https://truebuddywear.com/pages/buddys-mission, https://truebuddywear.com/collections/soul-tribe-chronicles and https://truebuddywear.com/collections/pack-royalty-breed-legends-edition and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 465 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.