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truecable.com website review
Visit site (opens in a new tab)Reviewed 5 November 202638 issues · 92 checks
This review found 38 issues worth fixing on truecable.com, 13 of them high impact, across 92 checks. The most urgent: page weight: 15.0 MB in 423 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #29,001 of 102,148 reviewed websitesbeats 66%
- #18,956 of 56,672 online storesbeats 60%
- #18,314 of 51,541 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 147 ms |
| May 23, 2026 | 147 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 157 ms |
| Jul 4, 2026 | 157 ms |
| Jul 11, 2026 | 157 ms |
| Jul 18, 2026 | 156 ms |
| Jul 25, 2026 | 156 ms |
| Aug 1, 2026 | 159 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 155 ms |
| Sep 5, 2026 | 156 ms |
| Sep 12, 2026 | 159 ms |
| Sep 19, 2026 | 161 ms |
| Sep 26, 2026 | 158 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 163 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 170 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.3 s
5.4 s
6.4 s
7.5 s
8.6 s
Speed
Render-blocking requests
1.0 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.7 s
A phone's processor spends 7.7 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, Klaviyo and Shopify and others), adding 1.6 MB and 894 ms of main-thread time.
Reduce unused JavaScript
900 KiBAbout 900 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
570 KiB14 images could be 570 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
300 ms · 106 KiBAbout 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
312 KiB26 files are served with short cache lifetimes, so returning visitors download them again (312 KiB).
3,000 HTML elements
The page has 3,000 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 250 ms. During a long task the page ignores taps.
Klaviyo adds 178 ms
178 msKlaviyo costs a phone 178 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 170 ms
170 msShopify costs a phone 170 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 63 ms
63 msLoyaltyLion costs a phone 63 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
54 KiB54 KiB could be saved by minifying JavaScript.
Legacy JavaScript
52 KiBPolyfills for old browsers add 52 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 24.3 s
24.3 sThe page becomes fully interactive after 24.3 s. Good is under 3.8 s.
Largest Contentful Paint: 6.7 s
6.7 sYour largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 693 ms
693 msScripts block taps and scrolling for 693 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.192
0.192The layout shifts by 0.192 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 147 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 131 ms
131 msReal visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 639 ms
639 msReal visitors wait 639 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 15.0 MB in 423 requests
15.0 MBYour homepage downloads 15.0 MB in 423 requests on a phone: media 10.2 MB (4), scripts 2.4 MB (165) and images 1.1 MB (96). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 4.3 g of CO₂ per visit
4.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.26 g of CO₂e: 511.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
294 internal links, 10 external
The homepage links to 294 pages on truecable.com and 10 external pages.
8 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Our goal is to offer the fastest and most reliable Ethernet & fiber optic cables, connecting hardware, tools, and suppl…”.
One H1 headline
Your main headline reads: “Engineered for Speed. Built for Reliability.”.
Title: 61 characters
Your title is a healthy 61 characters: “Ethernet Cable, Connector & Fiber Optic Solutions | trueCABLE”.
Canonical URL set
The canonical URL is https://www.truecable.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.truecable.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,683 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.truecable.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without an H1
https://www.truecable.com/pages/business-network-solutions, https://www.truecable.com/pages/new-product-questionnaire and https://www.truecable.com/blogs/cable-academy have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 140 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://www.truecable.com/.
5 small tap targets
5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,627 words of copy
The homepage carries about 1,627 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now” and “Order by 3pm CT”.
46 calls to action
The homepage has 46 calls to action, for example “Contact Us”, “Shop All” and “Shop all Bulk Ethernet Cable”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 2 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
61 other companies contacted
Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at truecable.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Bundler Bundles App · Wyllo Formerly Nofraud · Comments Plus Blog Comments · Loyalty Rewards And Referrals · Gorgias Live Chat Helpdesk · Sitemapper · Triplewhale · Pdf Invoice Customizer · Stape Remix · Dealeasy · Upcart · Back In Stock · cloudfront.net · shopiapps.in · verifypass.com · nice-team.net · trustedsite.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Teams
- Logistics (1)
- Job board
- bamboohr
Company
- Employees
- 26
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on truecable.com, including 19 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.