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truejersey.com website review
Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 86 checks
This review found 34 issues worth fixing on truejersey.com, 9 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,977 of 102,353 reviewed websitesbeats 93%
- #2,702 of 56,852 online storesbeats 93%
- #2,621 of 51,715 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 146 ms |
| May 30, 2026 | 155 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 162 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 162 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 163 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 170 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 162 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 151 ms |
| Oct 10, 2026 | 148 ms |
| Oct 17, 2026 | 143 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 137 ms |
| Nov 7, 2026 | 136 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
4,851 HTML elements
The page has 4,851 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 81
81/100Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 413 KiB8 images could be 413 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (PayPal, Shopify and Amazon Pay and others), adding 1.1 MB and 396 ms of main-thread time.
Reduce unused JavaScript
480 KiBAbout 480 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
331 KiB10 files are served with short cache lifetimes, so returning visitors download them again (331 KiB).
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
PayPal adds 208 ms
208 msPayPal costs a phone 208 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 138 ms
138 msShopify costs a phone 138 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.
Reduce unused CSS
48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
15 KiBPolyfills for old browsers add 15 KiB JavaScript that modern phones do not need.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
4 KiB4 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 12.9 s
12.9 sThe page becomes fully interactive after 12.9 s. Good is under 3.8 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “True Jersey”.
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 397 ms
397 msReal visitors wait 397 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 80 ms
80 msScripts block the page for only 80 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 350 requests
4.1 MBYour homepage downloads 4.1 MB in 350 requests on a phone: images 1.3 MB (31), other files 1.3 MB (221) and scripts 960 KiB (71). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Bada_Bing_Promo_Block.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images in older formats
4 images (519 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (5 elements)
Headings should not be empty: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 74 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//truejersey.com/cdn/shop/files/facebook1.jpg?v=1699625…”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
204 internal links, 12 external
The homepage links to 204 pages on truejersey.com and 12 external pages.
5 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Authentic NJ gear for real locals. From the Jersey Devil to the Shore, rep the Garden State with original apparel, stic…”.
Title: 59 characters
Your title is a healthy 59 characters: “True Jersey | Stay True to Your Roots | Original NJ Apparel”.
Canonical URL set
The canonical URL is https://truejersey.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://truejersey.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,769 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://truejersey.com/llms.txt (31 KiB, 329 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://truejersey.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://truejersey.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://truejersey.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://truejersey.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.
2 checks passed
Tap targets are thumb-sized
132 of 133 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 683 words of copy
The homepage carries about 683 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop The Gear”.
20 calls to action
The homepage has 20 calls to action, for example “Shop The $5 Closeouts! Limited stock”, “Shop By Collection” and “Sign in/ Register”.
45 short forms
45 short forms (3 fields at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at truejersey.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Llama Cart Upsells · Seolab · Gptlab · Upsell Prod · Cartbite
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on truejersey.com, including 13 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.