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trueleafmarket.com website review
Visit site (opens in a new tab)Reviewed 4 November 202634 issues · 82 checks
This review found 34 issues worth fixing on trueleafmarket.com, 10 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #57,550 of 102,353 reviewed websitesbeats 39%
- #36,599 of 56,852 online storesbeats 31%
- #34,797 of 51,715 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 129 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 128 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 124 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 124 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 132 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 139 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 143 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.1 s
7.0 s
Speed
Render-blocking requests
1.1 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,759 HTML elements
The page has 3,759 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Facebook and others), adding 3.3 MB and 1.9 s of main-thread time.
Shopify adds 758 ms
758 msShopify costs a phone 758 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
856 KiB28 images could be 856 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 638 ms
638 msGoogle Tag Manager costs a phone 638 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 291 KiBAbout 291 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
315 KiB21 files are served with short cache lifetimes, so returning visitors download them again (315 KiB).
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 295 ms. During a long task the page ignores taps.
Facebook adds 263 ms
263 msFacebook costs a phone 263 ms of main-thread work and 226 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
30 ms · 19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 30 ms faster on a phone.
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 48 ms
48 msYour server sent the HTML in 48 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 19.0 s
19.0 sThe page becomes fully interactive after 19.0 s. Good is under 3.8 s.
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Total Blocking Time: 920 ms
920 msScripts block taps and scrolling for 920 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.27
0.27The layout shifts by 0.27 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user CLS: 0.23
0.23For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 160 ms
160 msReal visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 3.7 MB in 270 requests
3.7 MBYour homepage downloads 3.7 MB in 270 requests on a phone: images 1.8 MB (82), scripts 1.5 MB (107) and HTML 159 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (29 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
1.04 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 125.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 checks passed
Every image has alt text
All 135 images in the HTML carry an alt attribute.
SEO
2 H1 headlines
There are 2 <h1> headlines (“True Leaf Market Gardening Seeds & Supplies Home …” and “Garden Seed Selector Tool”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
280 internal links, 17 external
The homepage links to 280 pages on trueleafmarket.com and 17 external pages.
5 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Over half a million customers chose True Leaf Market for non-GMO, heirloom & organic garden seeds since 1974. Vegetable…”.
Title: 56 characters
Your title is a healthy 56 characters: “True Leaf Market Seed Company | Heirloom & Organic Seeds”.
Structured data in place
Structured data found: BreadcrumbList, Store, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://trueleafmarket.com/sitemap.xml.
AI search readiness
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,518 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://trueleafmarket.com/llms.txt (3 KiB, 32 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://trueleafmarket.com/catalog and https://trueleafmarket.com/garden-seeds all use the title “True Leaf Market | True Leaf Market Seed Company”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages share a meta description
https://trueleafmarket.com/pages/international-shipping, https://trueleafmarket.com/collections/all-true-leaf-market-products and https://trueleafmarket.com/collections/sprouts-wheatgrass use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://trueleafmarket.com/collections/unique-gift-idea-products has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 170 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5664895&tm=gtm002&Ver=2&mid=1fd19597-ea6f-41c4-8e9a-a75c32ea8986&bo=1&sid=261be980d89b11f1b6f0eb2bd32a7e46&vid=261c0290d89b11f198c591ca8354de3e&vids=1&msclkid=N&pi=918.
23 small tap targets
23 of 86 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
About 2,793 words of copy
The homepage carries about 2,793 words of visible text.
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop” and “Shop Fall Bulbs Now!”.
12 calls to action
The homepage has 12 calls to action, for example “Sign Up”, “Phone 801-491-8700link opens a call app” and “Shop Fall Bulbs Now!”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks, a star rating and 5 trust badges.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trueleafmarket.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Cloudflare
Company
- Employees
- 160
- Founded
- 1974
- Headquarters
- Salt Lake City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on trueleafmarket.com, including 22 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.