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truist.com website review

Visit site (opens in a new tab)Reviewed 11 October 202633 issues · 83 checks

This review found 33 issues worth fixing on truist.com, 14 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.5 sApr 18Oct 32.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.1 s
Apr 25, 20263.1 s
May 2, 20263.0 s
May 9, 20263.0 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.9 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
283 ms205 msApr 18Oct 3217 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026250 ms
Apr 25, 2026249 ms
May 2, 2026250 ms
May 9, 2026250 ms
May 16, 2026255 ms
May 23, 2026261 ms
May 30, 2026268 ms
Jun 6, 2026272 ms
Jun 13, 2026274 ms
Jun 20, 2026272 ms
Jun 27, 2026273 ms
Jul 4, 2026274 ms
Jul 11, 2026272 ms
Jul 18, 2026272 ms
Jul 25, 2026263 ms
Aug 1, 2026248 ms
Aug 8, 2026233 ms
Aug 15, 2026219 ms
Aug 22, 2026214 ms
Aug 29, 2026214 ms
Sep 5, 2026217 ms
Sep 12, 2026219 ms
Sep 19, 2026218 ms
Sep 26, 2026219 ms
Oct 3, 2026217 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of truist.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. truist.com at 0.4 s0.4 s
  2. truist.com at 0.8 s0.8 s
  3. truist.com at 1.1 s1.1 s
  4. truist.com at 1.5 s1.5 s
  5. truist.com at 1.9 s1.9 s
  6. truist.com at 2.3 s2.3 s
  7. truist.com at 2.6 s2.6 s
  8. truist.com at 3.0 s3.0 s

Speed

12 to fix42
  • Reduce unused JavaScript

    3.5 s · 834 KiB

    About 834 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Render-blocking requests

    2.9 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Use efficient cache lifetimes

    1.4 s · 440 KiB

    54 files are served with short cache lifetimes, so returning visitors download them again (440 KiB).

  • Reduce unused CSS

    1.2 s · 301 KiB

    About 301 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 96). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Wistia and Facebook and others), adding 1.5 MB and 1.3 s of main-thread time.

  • Improve image delivery

    450 ms · 240 KiB

    4 images could be 240 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 385 ms

    385 ms

    Google Tag Manager costs a phone 385 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Wistia adds 342 ms

    342 ms

    Wistia costs a phone 342 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,751 HTML elements

    The page has 1,751 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    150 ms · 49 KiB

    49 KiB could be saved by minifying CSS.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Minify JavaScript

    74 KiB

    74 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 96 but mobile only 42. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 7.6 s

    7.6 s

    The first text or image appears after 7.6 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 19.0 s

    19.0 s

    The page becomes fully interactive after 19.0 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 235 ms

    235 ms

    Real visitors wait 235 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 556 ms

    556 ms

    Scripts block taps and scrolling for 556 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 300 ms

    300 ms

    Real visitors wait 300 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 250 ms to 217 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.0 MB in 203 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 203 requests on a phone: scripts 2.0 MB (72), images 370 KiB (51) and stylesheets 343 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    78 KiB

    1 image is downloaded at several times the size a phone draws it, for example fall-hiking-couple-hero-image-2x.jpg at 2,048 px wide, shown at 390 px. Resized copies would save about 78 KiB.

  • 2 images in older formats

    2 images (163 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (46 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10099
  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 215 internal links, 24 external

    The homepage links to 215 pages on truist.com and 24 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Your journey to better banking starts with Truist. Checking and savings accounts, credit cards, mortgages, small busine…”.

  • One H1 headline

    Your main headline reads: “Personal & Commercial Banking, Credit Cards, Loans & Investments”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Truist Bank | Checking, Savings, Lending, and Financial Services”.

  • Canonical URL set

    The canonical URL is https://www.truist.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.truist.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.truist.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,448 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 131 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 2 broken images

    2 images failed to load on a phone, for example https://trc.taboola.com/1332784/log/3/unip?en=view_content.

  • 4 small tap targets

    4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 1,498 words of copy

    The homepage carries about 1,498 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact”, “Buy a home” and “Learn more about Truist One Checking.”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Meta Pixel and Microsoft Ads and 5 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at truist.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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