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truist.com website review
Visit site (opens in a new tab)Reviewed 11 October 202633 issues · 83 checks
This review found 33 issues worth fixing on truist.com, 14 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.1 s |
| Apr 25, 2026 | 3.1 s |
| May 2, 2026 | 3.0 s |
| May 9, 2026 | 3.0 s |
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 250 ms |
| Apr 25, 2026 | 249 ms |
| May 2, 2026 | 250 ms |
| May 9, 2026 | 250 ms |
| May 16, 2026 | 255 ms |
| May 23, 2026 | 261 ms |
| May 30, 2026 | 268 ms |
| Jun 6, 2026 | 272 ms |
| Jun 13, 2026 | 274 ms |
| Jun 20, 2026 | 272 ms |
| Jun 27, 2026 | 273 ms |
| Jul 4, 2026 | 274 ms |
| Jul 11, 2026 | 272 ms |
| Jul 18, 2026 | 272 ms |
| Jul 25, 2026 | 263 ms |
| Aug 1, 2026 | 248 ms |
| Aug 8, 2026 | 233 ms |
| Aug 15, 2026 | 219 ms |
| Aug 22, 2026 | 214 ms |
| Aug 29, 2026 | 214 ms |
| Sep 5, 2026 | 217 ms |
| Sep 12, 2026 | 219 ms |
| Sep 19, 2026 | 218 ms |
| Sep 26, 2026 | 219 ms |
| Oct 3, 2026 | 217 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.5 s · 834 KiBAbout 834 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Render-blocking requests
2.9 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Use efficient cache lifetimes
1.4 s · 440 KiB54 files are served with short cache lifetimes, so returning visitors download them again (440 KiB).
Reduce unused CSS
1.2 s · 301 KiBAbout 301 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 96). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Wistia and Facebook and others), adding 1.5 MB and 1.3 s of main-thread time.
Improve image delivery
450 ms · 240 KiB4 images could be 240 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 385 ms
385 msGoogle Tag Manager costs a phone 385 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Wistia adds 342 ms
342 msWistia costs a phone 342 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
1,751 HTML elements
The page has 1,751 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify CSS
150 ms · 49 KiB49 KiB could be saved by minifying CSS.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.
Minify JavaScript
74 KiB74 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 96 but mobile only 42. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.3 s
17.3 sYour largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 7.6 s
7.6 sThe first text or image appears after 7.6 s on a phone. Good is under 1.8 s.
Time to Interactive: 19.0 s
19.0 sThe page becomes fully interactive after 19.0 s. Good is under 3.8 s.
Speed Index: 9.2 s
9.2 sVisually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 235 ms
235 msReal visitors wait 235 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Total Blocking Time: 556 ms
556 msScripts block taps and scrolling for 556 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 300 ms
300 msReal visitors wait 300 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 250 ms to 217 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 203 requests
3.0 MBYour homepage downloads 3.0 MB in 203 requests on a phone: scripts 2.0 MB (72), images 370 KiB (51) and stylesheets 343 KiB (7). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
78 KiB1 image is downloaded at several times the size a phone draws it, for example fall-hiking-couple-hero-image-2x.jpg at 2,048 px wide, shown at 390 px. Resized copies would save about 78 KiB.
2 images in older formats
2 images (163 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (46 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 checks passed
Every image has alt text
All 35 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
215 internal links, 24 external
The homepage links to 215 pages on truist.com and 24 external pages.
8 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Your journey to better banking starts with Truist. Checking and savings accounts, credit cards, mortgages, small busine…”.
One H1 headline
Your main headline reads: “Personal & Commercial Banking, Credit Cards, Loans & Investments”.
Title: 64 characters
Your title is a healthy 64 characters: “Truist Bank | Checking, Savings, Lending, and Financial Services”.
Canonical URL set
The canonical URL is https://www.truist.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.truist.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.truist.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (4,448 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 131 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://trc.taboola.com/1332784/log/3/unip?en=view_content.
4 small tap targets
4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
About 1,498 words of copy
The homepage carries about 1,498 words of visible text.
4 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact”, “Buy a home” and “Learn more about Truist One Checking.”.
1 short form
A short form (3 fields at most) is right on the homepage.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Meta Pixel and Microsoft Ads and 5 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at truist.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on truist.com, including 22 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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