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trulia.com website review

Visit site (opens in a new tab)Reviewed 12 October 202631 issues · 82 checks

This review found 31 issues worth fixing on trulia.com, 12 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sApr 18Oct 31.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.7 s
Apr 25, 20261.7 s
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
125 ms108 msApr 18Oct 3111 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026113 ms
Apr 25, 2026113 ms
May 2, 2026113 ms
May 9, 2026113 ms
May 16, 2026112 ms
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026112 ms
Jun 27, 2026112 ms
Jul 4, 2026119 ms
Jul 11, 2026123 ms
Jul 18, 2026122 ms
Jul 25, 2026121 ms
Aug 1, 2026114 ms
Aug 8, 2026110 ms
Aug 15, 2026110 ms
Aug 22, 2026110 ms
Aug 29, 2026110 ms
Sep 5, 2026111 ms
Sep 12, 2026111 ms
Sep 19, 2026111 ms
Sep 26, 2026111 ms
Oct 3, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of trulia.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. trulia.com at 2.2 s2.2 s
  2. trulia.com at 4.5 s4.5 s
  3. trulia.com at 6.7 s6.7 s
  4. trulia.com at 8.9 s8.9 s
  5. trulia.com at 11.1 s11.1 s
  6. trulia.com at 13.4 s13.4 s
  7. trulia.com at 15.6 s15.6 s
  8. trulia.com at 17.8 s17.8 s

Speed

8 to fix57
  • Reduce unused JavaScript

    2.1 s · 407 KiB

    About 407 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 243 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (243 KiB).

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 84). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Improve image delivery

    637 KiB

    18 images could be 637 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    450 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 1,868 HTML elements

    The page has 1,868 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (LiveRamp Privacy Manager, zg-api.com and Adobe Tag Manager and others), adding 410 KiB and 164 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 84 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “residents of the neighborhood standing on steps in a tree c…”.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 14.3 s

    14.3 s

    The page becomes fully interactive after 14.3 s. Good is under 3.8 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 925 ms

    925 ms

    Real visitors wait 925 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 113 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 119 ms

    119 ms

    Real visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 171 ms

    171 ms

    Scripts block the page for only 171 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 97 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 97 requests on a phone: images 1.1 MB (31), scripts 1.1 MB (36) and other files 78 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (397 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9295
  • 19 tap targets too small

    19 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • 16 images without alt text

    16 images have no alt text, which hurts accessibility and image search.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • Meta description is long (172 characters)

    Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 208 internal links, 31 external

    The homepage links to 208 pages on trulia.com and 31 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Discover a place you'll love to live”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Trulia: Real Estate Listings, Homes For Sale, Housing Data”.

  • Canonical URL set

    The canonical URL is https://www.trulia.com/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.trulia.com/sitemaps/xml/recent_updates/index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,378 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 20 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 2 pages share a title

    / and /post-rental all use the title “Trulia: Real Estate Listings, Homes For Sale, Housing Data”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /post-rental has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    /refinance-rates/Reston,VA took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to send UEP event [object Object] Error: window.ua was never initialized. The zepEvent call failed.”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    119 of 120 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix57
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,181 words of copy

    The homepage carries about 1,181 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy” and “Start the ghost hunt”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Buy”, “Rent vs Buy Calculator” and “Sign up or Log in”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Comscore, Google Ads and Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trulia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 31 issues on trulia.com, including 15 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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