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trulife.com website review

Visit site (opens in a new tab)Reviewed 25 October 202630 issues · 82 checks

This review found 30 issues worth fixing on trulife.com, 8 of them high impact, across 82 checks. The most urgent: hidden but focusable. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.1 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
112 ms94 msMay 2Oct 1796 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202697 ms
May 9, 202696 ms
May 16, 202697 ms
May 23, 202696 ms
May 30, 202697 ms
Jun 6, 202697 ms
Jun 13, 202698 ms
Jun 20, 2026102 ms
Jun 27, 2026103 ms
Jul 4, 2026110 ms
Jul 11, 2026105 ms
Jul 18, 2026109 ms
Jul 25, 2026109 ms
Aug 1, 2026103 ms
Aug 8, 2026103 ms
Aug 15, 202697 ms
Aug 22, 202696 ms
Aug 29, 202696 ms
Sep 5, 202698 ms
Sep 12, 2026102 ms
Sep 19, 2026103 ms
Sep 26, 2026104 ms
Oct 3, 2026102 ms
Oct 10, 202698 ms
Oct 17, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of trulife.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. trulife.com at 1.1 s1.1 s
  2. trulife.com at 2.3 s2.3 s
  3. trulife.com at 3.4 s3.4 s
  4. trulife.com at 4.5 s4.5 s
  5. trulife.com at 5.7 s5.7 s
  6. trulife.com at 6.8 s6.8 s
  7. trulife.com at 7.9 s7.9 s
  8. trulife.com at 9.1 s9.1 s

Speed

8 to fix56
  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 39). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 264 KiB

    About 264 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    800 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 541 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    450 ms · 68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    331 KiB

    1 image could be 331 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,571 HTML elements

    The page has 1,571 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Yotpo, webcontrive.com and Shopify and others), adding 488 KiB and 355 ms of main-thread time.

  • Use efficient cache lifetimes

    218 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (218 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 8.3 s

    8.3 s

    The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

  • Total Blocking Time: 608 ms

    608 ms

    Scripts block taps and scrolling for 608 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 97 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 102 ms

    102 ms

    Real visitors wait 102 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 677 ms

    677 ms

    Real visitors wait 677 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 177 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 177 requests on a phone: other files 794 KiB (101), images 756 KiB (31) and scripts 579 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (147 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8491
  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Prosthetics Orthotics Pressure Care Specialists | Global | Trulife”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Trulife” and “Trulife”). One clear main headline is easier for people and search engines.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 291 internal links, 0 external

    The homepage links to 291 pages on trulife.com and 0 external pages.

6 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Trulife is internationally based with over 60 years’ experience in the creation, development, manufacture of niche heal…”.

  • Canonical URL set

    The canonical URL is https://trulife.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://trulife.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,075 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://trulife.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 9 pages without a meta description

    https://trulife.com/collections/breastcare, https://trulife.com/collections/breast-forms, https://trulife.com/collections/pure-silicone, https://trulife.com/collections/lightweight-silicone, https://trulife.com/collections/traditional and https://trulife.com/collections/partials and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Refused to apply style from 'https://trulife.com/cdn/shop/t/48/assets/tiny.content.min.css?v=5951' because its MIME typ…”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 281 words of copy

    The homepage carries about 281 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trulife.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify Hosted

Upkeep, stack, hiring and company data from programmable.info

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