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truma.com website review

Visit site (opens in a new tab)Reviewed 2 November 202636 issues · 87 checks

This review found 36 issues worth fixing on truma.com, 17 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
133 ms107 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026111 ms
May 30, 2026110 ms
Jun 6, 2026110 ms
Jun 13, 2026111 ms
Jun 20, 2026112 ms
Jun 27, 2026113 ms
Jul 4, 2026116 ms
Jul 11, 2026115 ms
Jul 18, 2026114 ms
Jul 25, 2026113 ms
Aug 1, 2026112 ms
Aug 8, 2026113 ms
Aug 15, 2026118 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026122 ms
Sep 12, 2026122 ms
Sep 19, 2026123 ms
Sep 26, 2026126 ms
Oct 3, 2026128 ms
Oct 10, 2026129 ms
Oct 17, 2026129 ms
Oct 24, 2026130 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of truma.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. truma.com at 0.9 s0.9 s
  2. truma.com at 1.9 s1.9 s
  3. truma.com at 2.8 s2.8 s
  4. truma.com at 3.8 s3.8 s
  5. truma.com at 4.7 s4.7 s
  6. truma.com at 5.7 s5.7 s
  7. truma.com at 6.6 s6.6 s
  8. truma.com at 7.6 s7.6 s

Speed

10 to fix49
  • Use efficient cache lifetimes

    7.3 s · 2.1 MB

    14 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).

  • Render-blocking requests

    3.1 s

    61 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Reduce unused JavaScript

    2.4 s · 497 KiB

    About 497 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Improve image delivery

    1.0 s · 1.2 MB

    3 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Facebook and Usercentrics CMP and others), adding 954 KiB and 731 ms of main-thread time.

  • Google Tag Manager adds 360 ms

    360 ms

    Google Tag Manager costs a phone 360 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 306 ms

    306 ms

    Facebook costs a phone 306 ms of main-thread work and 258 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,781 HTML elements

    The page has 1,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    180 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 209 ms

    209 ms

    Your server sent the HTML in 209 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 7.4 s

    7.4 s

    Real visitors wait 7.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 7.4 s

    7.4 s

    Real visitors see the first content after 7.4 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 25.8 s

    25.8 s

    Your largest element takes 25.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.6 s

    26.6 s

    The page becomes fully interactive after 26.6 s. Good is under 3.8 s.

  • Speed Index: 15.0 s

    15.0 s

    Visually, the page fills in at 15.0 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 875 ms

    875 ms

    Real visitors wait 875 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 455 ms

    455 ms

    Scripts block taps and scrolling for 455 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix55
  • Page weight: 5.9 MB in 166 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 166 requests on a phone: images 4.2 MB (24), scripts 1.3 MB (69) and stylesheets 164 KiB (60). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Truma-blog-header-simply-better-2560x1440-us.webp weighs 4.7 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (52 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 9191
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • lang attribute must have a valid value (1 element)

    lang attribute must have a valid value: 1 element on the page fails this check, rated serious by axe-core.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • <html> element does not have a valid value for its [lang] attribute.

    <html> element does not have a valid value for its [lang] attribute. (1 element).

  • Page language is “x-default”

    The page declares lang=“x-default”, which is not a usable language code, so screen readers and translation tools guess.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 41 images in the HTML carry an alt attribute.

  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 3 H1 headlines

    There are 3 <h1> headlines (“CombiNeo”, “Aventa 2nd generation” and “Aventa 2nd generation”). One clear main headline is easier for people and search engines.

  • 197 internal links, 26 external

    The homepage links to 197 pages on truma.com and 26 external pages.

7 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Truma - the specialist for heaters, air conditioning, manoeuvring assistants & gas supplies for caravans, motor homes, …”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Heaters and air conditioning systems for RVs & much more”.

  • Canonical URL set

    The canonical URL is https://www.truma.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.truma.com/sitemap_index.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,003 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page slow to respond

    https://www.truma.com/product-category/heating-systems took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v6.2.0/css/all.css?ver=7.0.8' from origin 'https://ww…”.

2 checks passed
  • Tap targets are thumb-sized

    24 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 597 words of copy

    The homepage carries about 597 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Download Center”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at truma.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
KUES DATA GmbH

Company

Founded
1949
Headquarters
Putzbrunn

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on truma.com, including 20 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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