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truphaeinc.com website review
Visit site (opens in a new tab)Reviewed 5 November 202630 issues · 81 checks
This review found 30 issues worth fixing on truphaeinc.com, 12 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #39,812 of 100,475 reviewed websitesbeats 55%
- #25,752 of 55,328 online storesbeats 47%
- #24,735 of 50,252 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 87 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 88 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 83 ms |
| Jun 20, 2026 | 85 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 92 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 96 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 94 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 85 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 87 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 88 ms |
| Oct 17, 2026 | 88 ms |
| Oct 24, 2026 | 89 ms |
| Oct 31, 2026 | 91 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.2 s
2.6 s
3.0 s
3.5 s
Speed
Render-blocking requests
3.7 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.7 s.
Reduce unused JavaScript
3.2 s · 503 KiBAbout 503 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 190 KiB13 files are served with short cache lifetimes, so returning visitors download them again (190 KiB).
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, POWr and tabarn.app and others), adding 2.9 MB and 674 ms of main-thread time.
Reduce unused CSS
760 ms · 183 KiBAbout 183 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.
Improve image delivery
560 KiB15 images could be 560 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 233 ms
233 msShopify costs a phone 233 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,055 HTML elements
The page has 2,055 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.
Minify CSS
51 KiB51 KiB could be saved by minifying CSS.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 26.9 s
26.9 sYour largest element takes 26.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Truphae”.
Time to Interactive: 30.9 s
30.9 sThe page becomes fully interactive after 30.9 s. Good is under 3.8 s.
Speed Index: 14.7 s
14.7 sVisually, the page fills in at 14.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.3 s
5.3 sThe first text or image appears after 5.3 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 622 ms
622 msReal visitors wait 622 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 25 ms
25 msScripts block the page for only 25 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.5 MB in 235 requests
5.5 MBYour homepage downloads 5.5 MB in 235 requests on a phone: images 3.0 MB (24), scripts 1.4 MB (89) and other files 849 KiB (105). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (86 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Hidden but focusable
6 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
270 internal links, 10 external
The homepage links to 270 pages on truphaeinc.com and 10 external pages.
8 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Truphae offers specialty fountain pens, inks, and accessories. Shop the market’s best brands: Montblanc, Visconti, Nami…”.
One H1 headline
Your main headline reads: “Truphae”.
Title: 46 characters
Your title is a healthy 46 characters: “Truphae | Fountain Pen & Accessory Marketplace”.
Canonical URL set
The canonical URL is https://www.truphaeinc.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.truphaeinc.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.truphaeinc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Other pages
1 page without a meta description
https://www.truphaeinc.com/collections/iroshizuku has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.
6 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.truphaeinc.com/cdn/shop/t/120/assets/shopstorm-apps.scss.css?v=51494' because …”.
2 checks passed
Tap targets are thumb-sized
28 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 137 words
The homepage has only about 137 words of visible text; thin pages give Google and first-time buyers little to go on.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “RESERVE NOW” and “SHOP NOW”.
15 calls to action
The homepage has 15 calls to action, for example “Shop All”, “Private Reserve” and “Contact Us”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at truphaeinc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Drip Email Marketing Popup · Judge Me Reviews · Quickview · Swym Wishlist Plus · powr.io · productcustomizer.com · nfcube.com · hikeorders.com · tabarn.app · rechargecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Greenville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on truphaeinc.com, including 17 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.