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trunki.co.uk website review

Visit site (opens in a new tab)Reviewed 5 November 202639 issues · 90 checks

This review found 39 issues worth fixing on trunki.co.uk, 12 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sMay 16Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
155 ms123 msMay 16Oct 31149 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026133 ms
May 23, 2026128 ms
May 30, 2026127 ms
Jun 6, 2026128 ms
Jun 13, 2026128 ms
Jun 20, 2026129 ms
Jun 27, 2026129 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026128 ms
Jul 25, 2026129 ms
Aug 1, 2026129 ms
Aug 8, 2026129 ms
Aug 15, 2026129 ms
Aug 22, 2026129 ms
Aug 29, 2026129 ms
Sep 5, 2026130 ms
Sep 12, 2026136 ms
Sep 19, 2026138 ms
Sep 26, 2026141 ms
Oct 3, 2026145 ms
Oct 10, 2026144 ms
Oct 17, 2026146 ms
Oct 24, 2026151 ms
Oct 31, 2026149 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of trunki.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. trunki.co.uk at 0.4 s0.4 s
  2. trunki.co.uk at 0.9 s0.9 s
  3. trunki.co.uk at 1.3 s1.3 s
  4. trunki.co.uk at 1.8 s1.8 s
  5. trunki.co.uk at 2.2 s2.2 s
  6. trunki.co.uk at 2.7 s2.7 s
  7. trunki.co.uk at 3.1 s3.1 s
  8. trunki.co.uk at 3.6 s3.6 s

Speed

11 to fix56
  • Reduce unused JavaScript

    3.7 s · 665 KiB

    About 665 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

  • Use efficient cache lifetimes

    3.1 s · 497 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (497 KiB).

  • 3,231 HTML elements

    The page has 3,231 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    300 ms · 1.4 MB

    23 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    760 ms · 141 KiB

    About 141 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (helpcenterapp.com, Reviews.io and Google Tag Manager and others), adding 1.7 MB and 709 ms of main-thread time.

  • Render-blocking requests

    450 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 864 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • helpcenterapp.com adds 194 ms

    194 ms

    helpcenterapp.com costs a phone 194 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reviews.io adds 170 ms

    170 ms

    Reviews.io costs a phone 170 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    200 ms · 44 KiB

    44 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    50 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 22.6 s

    22.6 s

    Your largest element takes 22.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.3 s

    23.3 s

    The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 133 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 322 ms

    322 ms

    Real visitors wait 322 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 190 ms

    190 ms

    Scripts block the page for only 190 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.085

    0.085

    The layout barely moves while loading (CLS 0.085, good is under 0.1).

Images and page weight

5 to fix43
  • Page weight: 5.7 MB in 282 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 282 requests on a phone: images 2.9 MB (47), scripts 1.5 MB (85) and other files 793 KiB (107). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Banner_Nov1st-Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images in older formats

    6 images (847 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (935 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    351 KiB

    4 images are downloaded at several times the size a phone draws them, for example train_image_C1b.jpg at 1,080 px wide, shown at 270 px. Resized copies would save about 351 KiB.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8289
  • 12 buttons without a name

    12 buttons have no accessible name, so screen readers announce just “button”.

  • 47 text elements with low contrast

    47 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 46 images without alt text

    46 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (87 elements)

    All page content should be contained by landmarks: 87 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (58 elements)

    ARIA role should be appropriate for the element: 58 elements on the page fail this check, rated minor by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8585
  • Meta description is long (246 characters)

    Your meta description is 246 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 127 internal links, 22 external

    The homepage links to 127 pages on trunki.co.uk and 22 external pages.

5 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “Buy Ride On Kids Luggage 🧳 and Suitcase Online | Trunki 🤩”.

  • Canonical URL set

    The canonical URL is https://www.trunki.co.uk/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.trunki.co.uk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,104 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.trunki.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 25 small tap targets

    25 of 121 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,209 words of copy

    The homepage carries about 1,209 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “YOUR PERFECT FIT Booster Seat SHOP NOW”, “YOUR PERFECT FIT Travel Beds SHOP NOW” and “YOUR PERFECT FIT Clamp & Dine SHOP NOW”.

  • 15 short forms

    15 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trunki.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Gsc Countdown Timer · Smart Seo · Simprosys Google Shopping Feed · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Event Promotion Bar · Reviews Co Uk Product And Merchant Review Collection · shareasale.com · hextom.com · amazonaws.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Founded
2006
Headquarters
Bristol

Upkeep, stack, hiring and company data from programmable.info

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