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tto.com.au website review

Visit site (opens in a new tab)Reviewed 8 November 202629 issues · 82 checks

This review found 29 issues worth fixing on tto.com.au, 8 of them high impact, across 82 checks. The most urgent: 2 buttons without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

86B

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
2.6 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.3 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.3 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.4 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
138 ms102 msMay 16Oct 31130 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026106 ms
May 30, 2026109 ms
Jun 6, 2026110 ms
Jun 13, 2026109 ms
Jun 20, 2026120 ms
Jun 27, 2026118 ms
Jul 4, 2026120 ms
Jul 11, 2026121 ms
Jul 18, 2026120 ms
Jul 25, 2026122 ms
Aug 1, 2026127 ms
Aug 8, 2026130 ms
Aug 15, 2026131 ms
Aug 22, 2026134 ms
Aug 29, 2026129 ms
Sep 5, 2026128 ms
Sep 12, 2026128 ms
Sep 19, 2026126 ms
Sep 26, 2026128 ms
Oct 3, 2026127 ms
Oct 10, 2026129 ms
Oct 17, 2026129 ms
Oct 24, 2026129 ms
Oct 31, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.tto.com.au (opens in a new tab)
Full-page screenshot of tto.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tto.com.au at 0.7 s0.7 s
  2. tto.com.au at 1.5 s1.5 s
  3. tto.com.au at 2.2 s2.2 s
  4. tto.com.au at 3.0 s3.0 s
  5. tto.com.au at 3.7 s3.7 s
  6. tto.com.au at 4.5 s4.5 s
  7. tto.com.au at 5.2 s5.2 s
  8. tto.com.au at 5.9 s5.9 s

Speed

7 to fix67

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 1.4 MB and 985 ms of main-thread time.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    651 KiB

    About 651 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 568 ms

    568 ms

    Google Tag Manager costs a phone 568 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Use efficient cache lifetimes

    150 ms · 296 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (296 KiB).

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed

  • Server response: 58 ms

    58 ms

    Your server sent the HTML in 58 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100

  • Time to Interactive: 16.8 s

    16.8 s

    The page becomes fully interactive after 16.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 443 ms

    443 ms

    Scripts block taps and scrolling for 443 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 626 ms

    626 ms

    Real visitors wait 626 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.084

    0.084

    The layout barely moves while loading (CLS 0.084, good is under 0.1).

Images and page weight

1 to fix85

  • Page weight: 2.8 MB in 184 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 184 requests on a phone: scripts 1.6 MB (76), other files 760 KiB (88) and HTML 311 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8190

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Banner landmark should not be contained in another landmark (2 elements)

    Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed

  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (316 characters)

    Your meta description is 316 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 43 internal links, 2 external

    The homepage links to 43 pages on tto.com.au and 2 external pages.

6 checks passed

  • Title: 65 characters

    Your title is a healthy 65 characters: “Australia's Premier Ute Covers, Canopies And Mats – Tuff Tonneaus”.

  • Canonical URL set

    The canonical URL is https://www.tto.com.au/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tto.com.au/sitemap.xml.

AI search readiness

1 to fix75

  • Most text only appears after JavaScript runs

    2%

    A phone browser shows 482 words, but the HTML your server sends has only 8. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.tto.com.au/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90

  • 8 pages without a meta description

    https://www.tto.com.au/pages/help, https://www.tto.com.au/pages/contact-us, https://www.tto.com.au/pages/shipping-information, https://www.tto.com.au/pages/warranty-policy, https://www.tto.com.au/pages/distributors and https://www.tto.com.au/pages/about-wildtop and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://www.tto.com.au/pages/help, https://www.tto.com.au/pages/about-us, https://www.tto.com.au/pages/contact-us, https://www.tto.com.au/pages/shipping-information, https://www.tto.com.au/pages/warranty-policy and https://www.tto.com.au/pages/distributors and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 pages with very little text

    https://www.tto.com.au/pages/help, https://www.tto.com.au/pages/about-us, https://www.tto.com.au/pages/contact-us, https://www.tto.com.au/pages/shipping-information, https://www.tto.com.au/pages/warranty-policy and https://www.tto.com.au/pages/distributors and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 11 pages slow to respond

    https://www.tto.com.au/pages/warranty-policy, https://www.tto.com.au/pages/distributors, https://www.tto.com.au/collections/clip-on-2-0-tonneau-covers, https://www.tto.com.au/collections/clip-on-tonneau-covers, https://www.tto.com.au/collections/bunji-and-rope-tonneau-covers and https://www.tto.com.au/collections/rubber-mats and 5 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 410 ()”.

2 checks passed

  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 482 words of copy

    The homepage carries about 482 words of visible text.

5 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP BY VEHICLE”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop by vehicle”, “Contact Us” and “SHOP SECUREROLL”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tto.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Simprosys Google Shopping Feed · Klaviyo Email Marketing Sms · digitaloceanspaces.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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