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tumibrasil.com website review

Visit site (opens in a new tab)Reviewed 13 November 202647 issues · 90 checks

This review found 47 issues worth fixing on tumibrasil.com, 19 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.7 sMay 23Nov 73.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.5 s
May 30, 20263.6 s
Jun 6, 20263.6 s
Jun 13, 20263.7 s
Jun 20, 20263.8 s
Jun 27, 20263.7 s
Jul 4, 20262.9 s
Jul 11, 20263.2 s
Jul 18, 20264.0 s
Jul 25, 20264.2 s
Aug 1, 20264.1 s
Aug 8, 20263.9 s
Aug 15, 20263.4 s
Aug 22, 20263.2 s
Aug 29, 20263.5 s
Sep 5, 20263.9 s
Sep 12, 20263.5 s
Sep 19, 20263.4 s
Sep 26, 20263.3 s
Oct 3, 20263.0 s
Oct 10, 20263.2 s
Oct 17, 20263.5 s
Oct 24, 20263.5 s
Oct 31, 20263.8 s
Nov 7, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
428 ms118 msMay 23Nov 7234 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026386 ms
May 30, 2026390 ms
Jun 6, 2026392 ms
Jun 13, 2026388 ms
Jun 20, 2026372 ms
Jun 27, 2026286 ms
Jul 4, 2026154 ms
Jul 11, 2026163 ms
Jul 18, 2026196 ms
Jul 25, 2026210 ms
Aug 1, 2026201 ms
Aug 8, 2026190 ms
Aug 15, 2026172 ms
Aug 22, 2026166 ms
Aug 29, 2026173 ms
Sep 5, 2026179 ms
Sep 12, 2026173 ms
Sep 19, 2026172 ms
Sep 26, 2026167 ms
Oct 3, 2026161 ms
Oct 10, 2026162 ms
Oct 17, 2026171 ms
Oct 24, 2026189 ms
Oct 31, 2026217 ms
Nov 7, 2026234 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tumibrasil.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tumibrasil.com at 0.8 s0.8 s
  2. tumibrasil.com at 1.5 s1.5 s
  3. tumibrasil.com at 2.2 s2.2 s
  4. tumibrasil.com at 3.0 s3.0 s
  5. tumibrasil.com at 3.7 s3.7 s
  6. tumibrasil.com at 4.5 s4.5 s
  7. tumibrasil.com at 5.2 s5.2 s
  8. tumibrasil.com at 6.0 s6.0 s

Speed

11 to fix51
  • Use efficient cache lifetimes

    3.4 s · 665 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (665 KiB).

  • Reduce unused JavaScript

    2.4 s · 577 KiB

    About 577 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Insider, Google Tag Manager and Facebook and others), adding 1.2 MB and 1.3 s of main-thread time.

  • Improve image delivery

    1.4 MB

    20 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    550 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Insider adds 498 ms

    498 ms

    Insider costs a phone 498 ms of main-thread work and 486 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 403 ms

    403 ms

    Google Tag Manager costs a phone 403 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Facebook adds 267 ms

    267 ms

    Facebook costs a phone 267 ms of main-thread work and 252 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,671 HTML elements

    The page has 1,671 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    250 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.4 s

    16.4 s

    Your largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.7 s

    18.7 s

    The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 608 ms

    608 ms

    Scripts block taps and scrolling for 608 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 42% faster for real visitors

    -42%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 386 ms to 234 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix28
  • Page weight: 6.0 MB in 215 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 215 requests on a phone: images 4.1 MB (83), scripts 1.5 MB (53) and fonts 172 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    assets/27f9d32f201b4265a2dc7bd7dfd6c175/31dfd4469fea4d7592a8 weighs 627 KiB. On a phone connection a single image that size takes seconds.

  • 8 images far larger than shown

    1.1 MB

    8 images are downloaded at several times the size a phone draws them, for example assets/a6fa4c6b68ab49528eb13c3071bae304/01a475740d0d4aaf9253 at 2,080 px wide, shown at 390 px. Resized copies would save about 1.1 MB.

  • 11 images below the first screen load straight away

    11 images further down the page (671 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (82 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 204.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7788
  • 14 buttons without a name

    14 buttons have no accessible name, so screen readers announce just “button”.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 29 links without text

    29 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 84 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 118 internal links, 9 external

    The homepage links to 118 pages on tumibrasil.com and 9 external pages.

5 checks passed
  • Meta description: 84 characters

    Your meta description is 84 characters: “Malas, mochilas, pastas business e entre outros produtos. Parcele em até 6x s/juros.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “TUMI BRASIL | Malas, mochilas, bolsas e mais | Tumi Brasil”.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tumibrasil.com/sitemap-index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://tumibrasil.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,005 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 pages share a title

    / and https://tumibrasil.com/compare all use the title “TUMI BRASIL | Malas, mochilas, bolsas e mais | Tumi Brasil”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages without a meta description

    https://tumibrasil.com/collections/voyageur, https://tumibrasil.com/collections/harrison, https://tumibrasil.com/collections/voyageur-alpha-bravo, https://tumibrasil.com/collections/malas-de-viagem-tumi, https://tumibrasil.com/collections/acessorios and https://tumibrasil.com/collections/arrive and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://tumibrasil.com/collections/voyageur, https://tumibrasil.com/collections/harrison, https://tumibrasil.com/collections/voyageur-alpha-bravo, https://tumibrasil.com/collections/malas-de-viagem-tumi, https://tumibrasil.com/collections/mochilas and https://tumibrasil.com/collections/bolsas and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9270
  • 1 broken image

    1 image failed to load on a phone, for example https://view.cybbaview.com/impression.php?shopid=2473&placement=direct&domain=tumibrasil.com&dpath=tumibrasil.com%2F&country=US&platform=CybbaSolutions.

  • 21 small tap targets

    21 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to execute 'appendChild' on 'Node': Unexpected token '<' https://tumibrasil.com/_next/static/chunks/5042-f462a86…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 575 words of copy

    The homepage carries about 575 words of visible text.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tumibrasil.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify;Shopify Plus;VTEX
Analytics
Google Analytics | Google Tag Manager
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on tumibrasil.com, including 20 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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