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turkishcargo.com website review
Visit site (opens in a new tab)Reviewed 30 October 202634 issues · 83 checks
This review found 34 issues worth fixing on turkishcargo.com, 13 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.2 s |
| May 16, 2026 | 5.6 s |
| May 23, 2026 | 6.1 s |
| May 30, 2026 | 6.5 s |
| Jun 6, 2026 | 6.7 s |
| Jun 13, 2026 | 6.7 s |
| Jun 20, 2026 | 6.7 s |
| Jun 27, 2026 | 6.2 s |
| Jul 4, 2026 | 5.6 s |
| Jul 11, 2026 | 5.2 s |
| Jul 18, 2026 | 4.9 s |
| Jul 25, 2026 | 4.8 s |
| Aug 1, 2026 | 4.8 s |
| Aug 8, 2026 | 4.8 s |
| Aug 15, 2026 | 4.7 s |
| Aug 22, 2026 | 4.7 s |
| Aug 29, 2026 | 4.8 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 4.3 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 321 ms |
| May 16, 2026 | 312 ms |
| May 23, 2026 | 305 ms |
| May 30, 2026 | 301 ms |
| Jun 6, 2026 | 295 ms |
| Jun 13, 2026 | 293 ms |
| Jun 20, 2026 | 295 ms |
| Jun 27, 2026 | 297 ms |
| Jul 4, 2026 | 298 ms |
| Jul 11, 2026 | 304 ms |
| Jul 18, 2026 | 311 ms |
| Jul 25, 2026 | 310 ms |
| Aug 1, 2026 | 311 ms |
| Aug 8, 2026 | 307 ms |
| Aug 15, 2026 | 300 ms |
| Aug 22, 2026 | 302 ms |
| Aug 29, 2026 | 304 ms |
| Sep 5, 2026 | 304 ms |
| Sep 12, 2026 | 302 ms |
| Sep 19, 2026 | 296 ms |
| Sep 26, 2026 | 287 ms |
| Oct 3, 2026 | 281 ms |
| Oct 10, 2026 | 278 ms |
| Oct 17, 2026 | 273 ms |
| Oct 24, 2026 | 274 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
3.0 s
3.4 s
Speed
Reduce unused JavaScript
3.0 s · 568 KiBAbout 568 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Use efficient cache lifetimes
2.9 s · 498 KiB36 files are served with short cache lifetimes, so returning visitors download them again (498 KiB).
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 422 ms. During a long task the page ignores taps.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 150 ms
150 msGoogle Tag Manager costs a phone 150 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, mPulse and px-cloud.net and others), adding 381 KiB and 182 ms of main-thread time.
Reduce unused CSS
150 ms · 41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Improve image delivery
49 KiB6 images could be 49 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.3 s
18.3 sYour largest element takes 18.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to improve your experience and provide our s…”.
Time to Interactive: 18.3 s
18.3 sThe page becomes fully interactive after 18.3 s. Good is under 3.8 s.
Total Blocking Time: 719 ms
719 msScripts block taps and scrolling for 719 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 480 ms
480 msReal visitors wait 480 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.17
0.17For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.232
0.232The layout shifts by 0.232 while loading, so content jumps under the reader's thumb. Good is under 0.1.
3 checks passed
Tap response (INP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 321 ms to 274 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 43% faster for real visitors
-43%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.2 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 4.2 MB in 97 requests
4.2 MBYour homepage downloads 4.2 MB in 97 requests on a phone: scripts 1.2 MB (15), media 1.1 MB (2) and other files 1.1 MB (14). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
13 buttons without a name
13 buttons have no accessible name, so screen readers announce just “button”.
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (3 elements)
Form elements should have a visible label: 3 elements on the page fail this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings should not be empty (20 elements)
Headings should not be empty: 20 elements on the page fail this check, rated minor by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 121 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (72 characters)
Your title is 72 characters, so Google will cut it off around 60: “Turkish Cargo | Worldwide Air Cargo & Logistics Services | Turkish Cargo”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
111 internal links, 4 external
The homepage links to 111 pages on turkishcargo.com and 4 external pages.
5 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Ship with confidence using Turkish Airlines' global air cargo network. Discover reliable, fast, and innovative logistic…”.
One H1 headline
Your main headline reads: “Your Cargo’s Journey Begins Here”.
Canonical URL set
The canonical URL is https://www.turkishcargo.com/en.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.turkishcargo.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (569 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.turkishcargo.com/llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
4 pages slow to respond
https://www.turkishcargo.com/en/book-now, https://www.turkishcargo.com/en/view-flight-schedule, https://www.turkishcargo.com/en/authorized-agents and https://www.turkishcargo.com/en/our-fleet took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
41 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 338 words of copy
The homepage carries about 338 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a Shipment” and “View Flight Schedule”.
17 calls to action
The homepage has 17 calls to action, for example “Book a Shipment”, “View Flight Schedule” and “Subscribe to Newsletter”.
3 short forms
3 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at turkishcargo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on turkishcargo.com, including 17 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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