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turkishcargo.com website review

Visit site (opens in a new tab)Reviewed 30 October 202634 issues · 83 checks

This review found 34 issues worth fixing on turkishcargo.com, 13 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.3 s2.5 sMay 9Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20265.2 s
May 16, 20265.6 s
May 23, 20266.1 s
May 30, 20266.5 s
Jun 6, 20266.7 s
Jun 13, 20266.7 s
Jun 20, 20266.7 s
Jun 27, 20266.2 s
Jul 4, 20265.6 s
Jul 11, 20265.2 s
Jul 18, 20264.9 s
Jul 25, 20264.8 s
Aug 1, 20264.8 s
Aug 8, 20264.8 s
Aug 15, 20264.7 s
Aug 22, 20264.7 s
Aug 29, 20264.8 s
Sep 5, 20264.7 s
Sep 12, 20264.3 s
Sep 19, 20263.8 s
Sep 26, 20263.3 s
Oct 3, 20263.1 s
Oct 10, 20263.0 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
328 ms266 msMay 9Oct 24274 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026321 ms
May 16, 2026312 ms
May 23, 2026305 ms
May 30, 2026301 ms
Jun 6, 2026295 ms
Jun 13, 2026293 ms
Jun 20, 2026295 ms
Jun 27, 2026297 ms
Jul 4, 2026298 ms
Jul 11, 2026304 ms
Jul 18, 2026311 ms
Jul 25, 2026310 ms
Aug 1, 2026311 ms
Aug 8, 2026307 ms
Aug 15, 2026300 ms
Aug 22, 2026302 ms
Aug 29, 2026304 ms
Sep 5, 2026304 ms
Sep 12, 2026302 ms
Sep 19, 2026296 ms
Sep 26, 2026287 ms
Oct 3, 2026281 ms
Oct 10, 2026278 ms
Oct 17, 2026273 ms
Oct 24, 2026274 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of turkishcargo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. turkishcargo.com at 0.4 s0.4 s
  2. turkishcargo.com at 0.8 s0.8 s
  3. turkishcargo.com at 1.3 s1.3 s
  4. turkishcargo.com at 1.7 s1.7 s
  5. turkishcargo.com at 2.1 s2.1 s
  6. turkishcargo.com at 2.5 s2.5 s
  7. turkishcargo.com at 3.0 s3.0 s
  8. turkishcargo.com at 3.4 s3.4 s

Speed

6 to fix41
  • Reduce unused JavaScript

    3.0 s · 568 KiB

    About 568 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 498 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (498 KiB).

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 422 ms. During a long task the page ignores taps.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 150 ms

    150 ms

    Google Tag Manager costs a phone 150 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, mPulse and px-cloud.net and others), adding 381 KiB and 182 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Improve image delivery

    49 KiB

    6 images could be 49 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.3 s

    18.3 s

    Your largest element takes 18.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to improve your experience and provide our s…”.

  • Time to Interactive: 18.3 s

    18.3 s

    The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

  • Total Blocking Time: 719 ms

    719 ms

    Scripts block taps and scrolling for 719 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 480 ms

    480 ms

    Real visitors wait 480 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.232

    0.232

    The layout shifts by 0.232 while loading, so content jumps under the reader's thumb. Good is under 0.1.

3 checks passed
  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 321 ms to 274 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 43% faster for real visitors

    -43%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.2 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 4.2 MB in 97 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 97 requests on a phone: scripts 1.2 MB (15), media 1.1 MB (2) and other files 1.1 MB (14). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8289
  • 13 buttons without a name

    13 buttons have no accessible name, so screen readers announce just “button”.

  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (3 elements)

    Form elements should have a visible label: 3 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings should not be empty (20 elements)

    Headings should not be empty: 20 elements on the page fail this check, rated minor by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 121 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Turkish Cargo | Worldwide Air Cargo & Logistics Services | Turkish Cargo”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 111 internal links, 4 external

    The homepage links to 111 pages on turkishcargo.com and 4 external pages.

5 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Ship with confidence using Turkish Airlines' global air cargo network. Discover reliable, fast, and innovative logistic…”.

  • One H1 headline

    Your main headline reads: “Your Cargo’s Journey Begins Here”.

  • Canonical URL set

    The canonical URL is https://www.turkishcargo.com/en.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.turkishcargo.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (569 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.turkishcargo.com/llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 4 pages slow to respond

    https://www.turkishcargo.com/en/book-now, https://www.turkishcargo.com/en/view-flight-schedule, https://www.turkishcargo.com/en/authorized-agents and https://www.turkishcargo.com/en/our-fleet took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    41 of 44 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 338 words of copy

    The homepage carries about 338 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a Shipment” and “View Flight Schedule”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Book a Shipment”, “View Flight Schedule” and “Subscribe to Newsletter”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at turkishcargo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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