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turnitin.com website review
Visit site (opens in a new tab)Reviewed 11 October 202637 issues · 84 checks
This review found 37 issues worth fixing on turnitin.com, 14 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.3 s |
| Apr 25, 2026 | 2.3 s |
| May 2, 2026 | 2.3 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 308 ms |
| Apr 25, 2026 | 307 ms |
| May 2, 2026 | 305 ms |
| May 9, 2026 | 297 ms |
| May 16, 2026 | 290 ms |
| May 23, 2026 | 279 ms |
| May 30, 2026 | 268 ms |
| Jun 6, 2026 | 265 ms |
| Jun 13, 2026 | 262 ms |
| Jun 20, 2026 | 263 ms |
| Jun 27, 2026 | 263 ms |
| Jul 4, 2026 | 264 ms |
| Jul 11, 2026 | 265 ms |
| Jul 18, 2026 | 263 ms |
| Jul 25, 2026 | 261 ms |
| Aug 1, 2026 | 261 ms |
| Aug 8, 2026 | 262 ms |
| Aug 15, 2026 | 260 ms |
| Aug 22, 2026 | 255 ms |
| Aug 29, 2026 | 248 ms |
| Sep 5, 2026 | 237 ms |
| Sep 12, 2026 | 229 ms |
| Sep 19, 2026 | 229 ms |
| Sep 26, 2026 | 230 ms |
| Oct 3, 2026 | 228 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
4.8 s · 866 KiBAbout 866 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.
Render-blocking requests
4.9 s70 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.9 s.
Use efficient cache lifetimes
1.9 s · 2.7 MB118 files are served with short cache lifetimes, so returning visitors download them again (2.7 MB).
Improve image delivery
4.6 MB18 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Optanon and Google CDN and others), adding 2.0 MB and 869 ms of main-thread time.
Mobile performance score: 51
51/100Your mobile performance score is 51 (desktop: 80). Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 583 ms
583 msGoogle Tag Manager costs a phone 583 ms of main-thread work and 852 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Legacy JavaScript
300 ms · 9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Google CDN adds 84 ms
84 msGoogle CDN costs a phone 84 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Fonts adds 0 ms
0 msGoogle Fonts costs a phone 0 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
230 ms · 2 KiB2 KiB could be saved by minifying JavaScript.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 107 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 80 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 873 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.7 s
18.7 sYour largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Turnitin uses cookies and other technologies to help us und…”.
Time to Interactive: 18.9 s
18.9 sThe page becomes fully interactive after 18.9 s. Good is under 3.8 s.
First Contentful Paint: 5.7 s
5.7 sThe first text or image appears after 5.7 s on a phone. Good is under 1.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 223 ms
223 msReal visitors wait 223 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
28 images without width and height
28 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 328 ms
328 msScripts block taps and scrolling for 328 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user TTFB: 742 ms
742 msReal visitors wait 742 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 308 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.063
0.063The layout barely moves while loading (CLS 0.063, good is under 0.1).
Images and page weight
Page weight: 8.2 MB in 145 requests
8.2 MBYour homepage downloads 8.2 MB in 145 requests on a phone: images 5.9 MB (40), scripts 1.7 MB (32) and fonts 377 KiB (2). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
1.7 MB10 images are downloaded at several times the size a phone draws them, for example umgc-logo-2.jpg at 1,280 px wide, shown at 216 px. Resized copies would save about 1.7 MB.
1 image over 500 KB
umgc-logo-2.jpg weighs 827 KiB. On a phone connection a single image that size takes seconds.
14 images in older formats
14 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
13 images below the first screen load straight away
13 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.32 g of CO₂e: 278.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6, h4 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 52 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
111 internal links, 38 external
The homepage links to 111 pages on turnitin.com and 38 external pages.
7 checks passed
Meta description: 127 characters
Your meta description is 127 characters: “Turnitin solutions promote academic integrity, streamline grading and feedback, deter plagiarism, and improve student o…”.
Title: 59 characters
Your title is a healthy 59 characters: “Empower Students to Do Their Best, Original Work | Turnitin”.
Canonical URL set
The canonical URL is https://www.turnitin.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.turnitin.com/sitemap-index.xml.
AI search readiness
No llms.txt
There is no https://www.turnitin.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,597 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://www.turnitin.com/products/feedback-studio/clarity has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343236575&tm=gtm002&Ver=2&mid=9bfca058-2d0a-4244-b8d7-49e502f8784a&bo=1&sid=5f9828b0c5c211f18b83c3045db58d9e&vid=5f984fb0c5c211f1b9bd17eb2d4771e6&vids=1&msclkid=N&pi=9.
3 small tap targets
3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 646 words of copy
The homepage carries about 646 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register now”.
4 calls to action
The homepage has 4 calls to action, for example “Register now”, “Contact Sales” and “Book 15 minutes with an expert”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at turnitin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on turnitin.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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