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turnitin.com website review

Visit site (opens in a new tab)Reviewed 11 October 202637 issues · 84 checks

This review found 37 issues worth fixing on turnitin.com, 14 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sApr 18Oct 32.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.3 s
Apr 25, 20262.3 s
May 2, 20262.3 s
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
320 ms216 msApr 18Oct 3228 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026308 ms
Apr 25, 2026307 ms
May 2, 2026305 ms
May 9, 2026297 ms
May 16, 2026290 ms
May 23, 2026279 ms
May 30, 2026268 ms
Jun 6, 2026265 ms
Jun 13, 2026262 ms
Jun 20, 2026263 ms
Jun 27, 2026263 ms
Jul 4, 2026264 ms
Jul 11, 2026265 ms
Jul 18, 2026263 ms
Jul 25, 2026261 ms
Aug 1, 2026261 ms
Aug 8, 2026262 ms
Aug 15, 2026260 ms
Aug 22, 2026255 ms
Aug 29, 2026248 ms
Sep 5, 2026237 ms
Sep 12, 2026229 ms
Sep 19, 2026229 ms
Sep 26, 2026230 ms
Oct 3, 2026228 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of turnitin.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. turnitin.com at 0.4 s0.4 s
  2. turnitin.com at 0.8 s0.8 s
  3. turnitin.com at 1.1 s1.1 s
  4. turnitin.com at 1.5 s1.5 s
  5. turnitin.com at 1.9 s1.9 s
  6. turnitin.com at 2.3 s2.3 s
  7. turnitin.com at 2.6 s2.6 s
  8. turnitin.com at 3.0 s3.0 s

Speed

11 to fix51
  • Reduce unused JavaScript

    4.8 s · 866 KiB

    About 866 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Render-blocking requests

    4.9 s

    70 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.9 s.

  • Use efficient cache lifetimes

    1.9 s · 2.7 MB

    118 files are served with short cache lifetimes, so returning visitors download them again (2.7 MB).

  • Improve image delivery

    4.6 MB

    18 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Optanon and Google CDN and others), adding 2.0 MB and 869 ms of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 583 ms

    583 ms

    Google Tag Manager costs a phone 583 ms of main-thread work and 852 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 84 ms

    84 ms

    Google CDN costs a phone 84 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Fonts adds 0 ms

    0 ms

    Google Fonts costs a phone 0 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    230 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 107 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 80 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 873 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.7 s

    18.7 s

    Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Turnitin uses cookies and other technologies to help us und…”.

  • Time to Interactive: 18.9 s

    18.9 s

    The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 223 ms

    223 ms

    Real visitors wait 223 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • 28 images without width and height

    28 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 328 ms

    328 ms

    Scripts block taps and scrolling for 328 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 742 ms

    742 ms

    Real visitors wait 742 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 308 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.063

    0.063

    The layout barely moves while loading (CLS 0.063, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 8.2 MB in 145 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 145 requests on a phone: images 5.9 MB (40), scripts 1.7 MB (32) and fonts 377 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 10 images far larger than shown

    1.7 MB

    10 images are downloaded at several times the size a phone draws them, for example umgc-logo-2.jpg at 1,280 px wide, shown at 216 px. Resized copies would save about 1.7 MB.

  • 1 image over 500 KB

    umgc-logo-2.jpg weighs 827 KiB. On a phone connection a single image that size takes seconds.

  • 14 images in older formats

    14 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 13 images below the first screen load straight away

    13 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.32 g of CO₂e: 278.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9595
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6, h4 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 52 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 111 internal links, 38 external

    The homepage links to 111 pages on turnitin.com and 38 external pages.

7 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Turnitin solutions promote academic integrity, streamline grading and feedback, deter plagiarism, and improve student o…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Empower Students to Do Their Best, Original Work | Turnitin”.

  • Canonical URL set

    The canonical URL is https://www.turnitin.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.turnitin.com/sitemap-index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.turnitin.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,597 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.turnitin.com/products/feedback-studio/clarity has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343236575&tm=gtm002&Ver=2&mid=9bfca058-2d0a-4244-b8d7-49e502f8784a&bo=1&sid=5f9828b0c5c211f18b83c3045db58d9e&vid=5f984fb0c5c211f1b9bd17eb2d4771e6&vids=1&msclkid=N&pi=9.

  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 646 words of copy

    The homepage carries about 646 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register now”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Register now”, “Contact Sales” and “Book 15 minutes with an expert”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at turnitin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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