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turnkeyvr.com website review
Visit site (opens in a new tab)Reviewed 3 November 202641 issues · 93 checks
This review found 41 issues worth fixing on turnkeyvr.com, 17 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 154 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 155 ms |
| Jun 20, 2026 | 160 ms |
| Jun 27, 2026 | 161 ms |
| Jul 4, 2026 | 161 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 160 ms |
| Jul 25, 2026 | 161 ms |
| Aug 1, 2026 | 161 ms |
| Aug 8, 2026 | 163 ms |
| Aug 15, 2026 | 165 ms |
| Aug 22, 2026 | 169 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 171 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 177 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 183 ms |
| Oct 10, 2026 | 186 ms |
| Oct 17, 2026 | 187 ms |
| Oct 24, 2026 | 186 ms |
| Oct 31, 2026 | 183 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.9 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Google Tag Manager adds 1.6 s
1.6 sGoogle Tag Manager costs a phone 1.6 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.1 s · 552 KiB21 files are served with short cache lifetimes, so returning visitors download them again (552 KiB).
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Optimizely and others), adding 2.1 MB and 2.3 s of main-thread time.
Reduce unused JavaScript
300 ms · 813 KiBAbout 813 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
460 ms · 71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 256 ms. During a long task the page ignores taps.
2,248 HTML elements
The page has 2,248 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 68 KiBPolyfills for old browsers add 68 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Improve image delivery
47 KiB1 image could be 47 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
29 KiB29 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
10 KiB10 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 22.4 s
22.4 sThe page becomes fully interactive after 22.4 s. Good is under 3.8 s.
Largest Contentful Paint: 6.7 s
6.7 sYour largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Smoky Mountains Fall”.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 848 ms
848 msReal visitors wait 848 ms for your server to start answering (75th percentile). Good is under 800 ms.
39 images without width and height
39 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 172 ms
172 msReal visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.054
0.054The layout barely moves while loading (CLS 0.054, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 162 requests
3.0 MBYour homepage downloads 3.0 MB in 162 requests on a phone: scripts 2.4 MB (63), images 213 KiB (33) and fonts 137 KiB (3). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (121 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
Links look like plain text
9 links inside paragraphs rely on colour alone to stand out.
ARIA commands must have an accessible name (2 elements)
ARIA commands must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (28 elements)
All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Vacasa | Vacation Rentals, Vacation Rental Management, Real Estate”.
Meta description is long (168 characters)
Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
250 internal links, 8 external
The homepage links to 250 pages on turnkeyvr.com and 8 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Find a vacation rental”.
Canonical URL set
The canonical URL is https://www.vacasa.com/.
Structured data in place
Structured data found: LodgingBusiness, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.vacasa.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,278 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.vacasa.com/llms.txt (11 KiB, 56 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://www.vacasa.com/property-management has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4020940&tm=gtm002&Ver=2&mid=b5b2b715-851e-440b-963d-b91708c5b96f&bo=1&sid=8522e440d76f11f1bccd6d2cabc3a84a&vid=852303d0d76f11f1bfa4236f5d70175d&vids=1&msclkid=N&pi=918.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cms-assets.boise.vacasa.com/css/vacasa-wire.c79396670285.css' from origin 'https:/…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
10 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 693 words of copy
The homepage carries about 693 words of visible text.
4 checks passed
12 calls to action
The homepage has 12 calls to action, for example “*Exceptions apply.”, “Subscribe” and “Download on the Apple App Store”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at turnkeyvr.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager | Segment
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on turnkeyvr.com, including 19 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.