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tvfinc.com website review
Visit site (opens in a new tab)Reviewed 28 October 202637 issues · 88 checks
This review found 37 issues worth fixing on tvfinc.com, 16 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #64,004 of 91,374 reviewed websitesbeats 26%
- #37,713 of 48,228 online storesbeats 18%
- #1,190 of 2,188 WooCommerce storesbeats 39%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 6.6 s |
| May 16, 2026 | 6.7 s |
| May 23, 2026 | 6.4 s |
| May 30, 2026 | 6.1 s |
| Jun 6, 2026 | 6.1 s |
| Jun 13, 2026 | 6.0 s |
| Jun 20, 2026 | 5.9 s |
| Jun 27, 2026 | 6.1 s |
| Jul 4, 2026 | 5.8 s |
| Jul 11, 2026 | 5.7 s |
| Jul 18, 2026 | 5.8 s |
| Jul 25, 2026 | 5.7 s |
| Aug 1, 2026 | 6.1 s |
| Aug 8, 2026 | 6.1 s |
| Aug 15, 2026 | 6.1 s |
| Aug 22, 2026 | 6.1 s |
| Aug 29, 2026 | 5.8 s |
| Sep 5, 2026 | 5.7 s |
| Sep 12, 2026 | 5.6 s |
| Sep 19, 2026 | 5.4 s |
| Sep 26, 2026 | 5.3 s |
| Oct 3, 2026 | 5.5 s |
| Oct 10, 2026 | 6.5 s |
| Oct 17, 2026 | 6.9 s |
| Oct 24, 2026 | 7.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 142 ms |
| May 16, 2026 | 151 ms |
| May 23, 2026 | 142 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 149 ms |
| Aug 8, 2026 | 139 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 140 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 133 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 126 ms |
| Sep 26, 2026 | 126 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 141 ms |
| Oct 17, 2026 | 150 ms |
| Oct 24, 2026 | 150 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.2 s
5.6 s
7.0 s
8.4 s
9.9 s
11.3 s
Speed
Reduce unused JavaScript
2.8 s · 564 KiBAbout 564 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.
Render-blocking requests
2.7 s60 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
600 ms · 142 KiBAbout 142 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 183 KiB13 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).
Improve image delivery
265 KiB4 images could be 265 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 782 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,886 HTML elements
The page has 1,886 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google CDN adds 90 ms
90 msGoogle CDN costs a phone 90 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and lfeeder.com and others), adding 748 KiB and 293 ms of main-thread time.
Legacy JavaScript
150 ms · 37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 7.3 s
7.3 sReal visitors wait 7.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.97
0.97For real visitors the layout shifts by 0.97 (75th percentile). Good is under 0.1.
Real-user FCP: 6.1 s
6.1 sReal visitors see the first content after 6.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 5.3 s
5.3 sReal visitors wait 5.3 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 7.7 s
7.7 sThe first text or image appears after 7.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 15.9 s
15.9 sYour largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BEHIND EVERY TRUSTED PRODUCT IS A TRUSTED PARTNER”.
Time to Interactive: 16.4 s
16.4 sThe page becomes fully interactive after 16.4 s. Good is under 3.8 s.
Speed Index: 9.2 s
9.2 sVisually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 142 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 6.6 s to 7.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 60 ms
60 msScripts block the page for only 60 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 14.2 MB in 222 requests
14.2 MBYour homepage downloads 14.2 MB in 222 requests on a phone: media 11.0 MB (1), images 1.3 MB (45) and scripts 1.2 MB (72). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (114 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (69 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.0 g of CO₂ per visit
4.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.03 g of CO₂e: 483.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
14 form fields without a label
14 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 54 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (10 characters)
Your title is only 10 characters: “Home - TVF”. Between 30 and 65 characters leaves room to say what you do and for whom.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
121 internal links, 8 external
The homepage links to 121 pages on tvfinc.com and 8 external pages.
7 checks passed
Meta description: 98 characters
Your meta description is 98 characters: “TVF is a leading international textile supplier with a wide selection of stock and custom fabrics.”.
One H1 headline
Your main headline reads: “Behind every trusted product is a trusted partner”.
Canonical URL set
The canonical URL is https://www.tvfinc.com/.
Structured data in place
Structured data found: Article, ImageObject, Organization, Person and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tvfinc.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,590 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/shop and /store all use the title “View Products - TVF”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/shop and /store use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /store, whose canonical is /shop. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
/shop, /store, /product-category/industrial, /product-category/industrial/booms, /product-category/industrial/equestrian and /product-category/industrial/furniture-seat-covers and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
/shop and /store have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
6 pages slow to respond
/store, /product-category/industrial/booms, /product-category/industrial/furniture-seat-covers, /product-category/industrial/manufacturing, /product-category/industrial/marine and /product-category/industrial/medical took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.
4 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 9 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://www.tvfinc.com/.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
19 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 124 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
A 8-field form
Your longest form asks for 8 fields (5 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,183 words of copy
The homepage carries about 1,183 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “Learn More”.
3 calls to action
The homepage has 3 calls to action, for example “Contact”, “Subscribe” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tvfinc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on tvfinc.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.