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twentythree.com website review

Visit site (opens in a new tab)Reviewed 24 October 202644 issues · 109 checks

This review found 44 issues worth fixing on twentythree.com, 19 of them high impact, across 109 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s1.6 sMay 2Oct 174.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20263.0 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20263.2 s
Jul 4, 20263.3 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.4 s
Aug 15, 20263.5 s
Aug 22, 20263.5 s
Aug 29, 20263.6 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.8 s
Oct 3, 20264.0 s
Oct 10, 20264.0 s
Oct 17, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
364 ms139 msMay 2Oct 17304 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026253 ms
May 9, 2026262 ms
May 16, 2026279 ms
May 23, 2026272 ms
May 30, 2026187 ms
Jun 6, 2026180 ms
Jun 13, 2026169 ms
Jun 20, 2026165 ms
Jun 27, 2026246 ms
Jul 4, 2026268 ms
Jul 11, 2026303 ms
Jul 18, 2026335 ms
Jul 25, 2026313 ms
Aug 1, 2026297 ms
Aug 8, 2026292 ms
Aug 15, 2026291 ms
Aug 22, 2026291 ms
Aug 29, 2026310 ms
Sep 5, 2026337 ms
Sep 12, 2026318 ms
Sep 19, 2026338 ms
Sep 26, 2026305 ms
Oct 3, 2026297 ms
Oct 10, 2026287 ms
Oct 17, 2026304 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of twentythree.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. twentythree.com at 0.8 s0.8 s
  2. twentythree.com at 1.7 s1.7 s
  3. twentythree.com at 2.5 s2.5 s
  4. twentythree.com at 3.4 s3.4 s
  5. twentythree.com at 4.2 s4.2 s
  6. twentythree.com at 5.1 s5.1 s
  7. twentythree.com at 5.9 s5.9 s
  8. twentythree.com at 6.8 s6.8 s

twentythree.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix44
  • Use efficient cache lifetimes

    5.5 s · 28.6 MB

    152 files are served with short cache lifetimes, so returning visitors download them again (28.6 MB).

  • Reduce unused JavaScript

    15.0 s · 3.0 MB

    About 3.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 15.0 s faster on a phone.

  • Render-blocking requests

    1.6 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.9 s

    A phone's processor spends 8.9 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 2.1 MB and 1.0 s of main-thread time.

  • Reduce unused CSS

    600 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Font display

    600 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).

  • Google CDN adds 363 ms

    363 ms

    Google CDN costs a phone 363 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 354 ms

    354 ms

    Google Tag Manager costs a phone 354 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 302 ms. During a long task the page ignores taps.

  • Improve image delivery

    162 KiB

    2 images could be 162 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.9 s

    3.9 s

    Real visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 19.4 s

    19.4 s

    The first text or image appears after 19.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 24.2 s

    24.2 s

    Your largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Plays Analytics”.

  • Speed Index: 22.9 s

    22.9 s

    Visually, the page fills in at 22.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 49.7 s

    49.7 s

    The page becomes fully interactive after 49.7 s. Good is under 3.8 s.

  • Real-user INP: 321 ms

    321 ms

    Real visitors wait 321 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 446 ms

    446 ms

    Scripts block taps and scrolling for 446 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 253 ms to 304 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 39.4 MB in 354 requests

    39.4 MB

    Your homepage downloads 39.4 MB in 354 requests on a phone: media 29.5 MB (11), scripts 5.8 MB (68) and images 2.4 MB (136). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Plays-Analytics.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 11.2 g of CO₂ per visit

    11.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 11.17 g of CO₂e: 1340.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8289
  • Images must have alternative text (2 elements)

    Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7795
  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 135 internal links, 19 external

    The homepage links to 135 pages on twentythree.com and 19 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “TwentyThree is the leading European player in video software. We are the video marketing platform companies upgrade to …”.

  • One H1 headline

    Your main headline reads: “Upgrade your video marketing platform”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Video Marketing Platform | TwentyThree”.

  • Canonical URL set

    The canonical URL is https://www.twentythree.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.twentythree.com/sitemaps-1-sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (10,182 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages share a title

    / and /video-marketing-platform all use the title “Video Marketing Platform | TwentyThree”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    /customers, /pricing, /reports and /help use the same meta description. A description written for each page earns more clicks.

  • 1 page with very little text

    /set-up-trial has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    /video-marketing-platform took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • Certificate expires in 13 days

    Your certificate from Certainly · Certainly Intermediate R1 expires in 13 days. If it doesn't renew automatically, visitors get a security warning.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (twentythree.com).

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://twentythree.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • DNSSEC is off

    twentythree.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 29 years old

    29 years

    twentythree.com was registered in Jan 1997 through Abion AB. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only certainly.com, globalsign.com, letsencrypt.org and amazon.com to issue certificates for twentythree.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jan 2027

    twentythree.com is registered until Jan 2027.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: “500+ companies”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,095 words of copy

    The homepage carries about 1,095 words of visible text.

4 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Pricing”, “Learn more” and “Get your tickets”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be twentythree.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:amazonses.com include:hubspotemail.net include:3076550.spf04.hubspotemail.net ~…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Tag Manager

Company

Founded
2005
Headquarters
Copenhagen

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on twentythree.com, including 22 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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