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twistedalchemy.com website review

Visit site (opens in a new tab)Reviewed 6 November 202627 issues · 81 checks

This review found 27 issues worth fixing on twistedalchemy.com, 5 of them high impact, across 81 checks. The most urgent: 27 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s872 msMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.2 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 2026963 ms
Oct 10, 2026964 ms
Oct 17, 20261.0 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
160 ms106 msMay 16Oct 31129 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026153 ms
May 30, 2026153 ms
Jun 6, 2026150 ms
Jun 13, 2026150 ms
Jun 20, 2026154 ms
Jun 27, 2026149 ms
Jul 4, 2026154 ms
Jul 11, 2026154 ms
Jul 18, 2026146 ms
Jul 25, 2026147 ms
Aug 1, 2026142 ms
Aug 8, 2026139 ms
Aug 15, 2026144 ms
Aug 22, 2026145 ms
Aug 29, 2026145 ms
Sep 5, 2026147 ms
Sep 12, 2026140 ms
Sep 19, 2026128 ms
Sep 26, 2026123 ms
Oct 3, 2026117 ms
Oct 10, 2026112 ms
Oct 17, 2026121 ms
Oct 24, 2026124 ms
Oct 31, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of twistedalchemy.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. twistedalchemy.com at 0.8 s0.8 s
  2. twistedalchemy.com at 1.6 s1.6 s
  3. twistedalchemy.com at 2.4 s2.4 s
  4. twistedalchemy.com at 3.3 s3.3 s
  5. twistedalchemy.com at 4.1 s4.1 s
  6. twistedalchemy.com at 4.9 s4.9 s
  7. twistedalchemy.com at 5.7 s5.7 s
  8. twistedalchemy.com at 6.5 s6.5 s

Speed

6 to fix61
  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and okendo.io and others), adding 1.2 MB and 381 ms of main-thread time.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    300 ms · 62 KiB

    About 62 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,803 HTML elements

    The page has 1,803 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 96 ms

    96 ms

    Shopify costs a phone 96 ms of main-thread work and 610 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 239 KiB

    7 images could be 239 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 72 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (72 KiB).

  • Render-blocking requests

    150 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    100 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 11.0 s

    11.0 s

    The page becomes fully interactive after 11.0 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 385 ms

    385 ms

    Real visitors wait 385 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 28% faster for real visitors

    -28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.093

    0.093

    The layout barely moves while loading (CLS 0.093, good is under 0.1).

  • Total Blocking Time: 28 ms

    28 ms

    Scripts block the page for only 28 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 3.0 MB in 402 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 402 requests on a phone: scripts 969 KiB (178), other files 811 KiB (113) and images 727 KiB (38). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    HOMEPAGE_BANNERS-optimized.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 101.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 27 text elements with low contrast

    27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Cold-Pressed Juice for Hospitality & Home Mixology | Twisted Alchemy”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 104 internal links, 21 external

    The homepage links to 104 pages on twistedalchemy.com and 21 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Premium cold-pressed juice for hospitality programs, craft cocktails and home mixology. Fresh-squeezed quality with zer…”.

  • Canonical URL set

    The canonical URL is https://www.twistedalchemy.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.twistedalchemy.com/sitemap.xml.

AI search readiness

1 to fix88
  • Some text only appears after JavaScript runs

    48%

    The HTML your server sends has 946 of the 1,968 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.twistedalchemy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 3 pages without a meta description

    https://www.twistedalchemy.com/collections/all, https://www.twistedalchemy.com/policies/shipping-policy and https://www.twistedalchemy.com/blogs/culinary-recipes have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.twistedalchemy.com/pages/recipes, whose canonical is https://www.twistedalchemy.com/pages/all-recipes. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://www.twistedalchemy.com/pages/store-locator, https://www.twistedalchemy.com/pages/wholesale-cold-pressed-juice and https://www.twistedalchemy.com/collections/wholesale have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

2 checks passed
  • Tap targets are thumb-sized

    105 of 121 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,968 words of copy

    The homepage carries about 1,968 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP WHOLESALE”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “SHOP”, “Shop All” and “LEARN MORE”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and 7 trust badges.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at twistedalchemy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Instafeed · Hulk Form Builder · Userway Website Accessibility · Savedby Package Protection · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Okendo · Mntn · hulkapps.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Lake Zurich

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on twistedalchemy.com, including 10 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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