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twoobs.com website review

Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 91 checks

This review found 39 issues worth fixing on twoobs.com, 12 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.2 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
158 ms124 msMay 16Oct 31150 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026139 ms
May 23, 2026136 ms
May 30, 2026133 ms
Jun 6, 2026132 ms
Jun 13, 2026130 ms
Jun 20, 2026129 ms
Jun 27, 2026128 ms
Jul 4, 2026128 ms
Jul 11, 2026132 ms
Jul 18, 2026138 ms
Jul 25, 2026139 ms
Aug 1, 2026143 ms
Aug 8, 2026143 ms
Aug 15, 2026144 ms
Aug 22, 2026146 ms
Aug 29, 2026148 ms
Sep 5, 2026150 ms
Sep 12, 2026151 ms
Sep 19, 2026152 ms
Sep 26, 2026153 ms
Oct 3, 2026153 ms
Oct 10, 2026153 ms
Oct 17, 2026154 ms
Oct 24, 2026154 ms
Oct 31, 2026150 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of twoobs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. twoobs.com at 1.3 s1.3 s
  2. twoobs.com at 2.7 s2.7 s
  3. twoobs.com at 4.0 s4.0 s
  4. twoobs.com at 5.3 s5.3 s
  5. twoobs.com at 6.7 s6.7 s
  6. twoobs.com at 8.0 s8.0 s
  7. twoobs.com at 9.3 s9.3 s
  8. twoobs.com at 10.6 s10.6 s

Speed

14 to fix38
  • Reduce unused JavaScript

    2.1 s · 1.8 MB

    About 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 1.8 MB

    109 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.9 s

    A phone's processor spends 8.9 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 4.2 MB and 2.3 s of main-thread time.

  • Shopify adds 655 ms

    655 ms

    Shopify costs a phone 655 ms of main-thread work and 832 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    700 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Font display

    500 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

  • Reduce unused CSS

    300 ms · 151 KiB

    About 151 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • pickystory.com adds 302 ms

    302 ms

    pickystory.com costs a phone 302 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 329 ms

    329 ms

    Klaviyo costs a phone 329 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 335 ms

    335 ms

    Google Tag Manager costs a phone 335 ms of main-thread work and 493 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 279 ms

    279 ms

    Yotpo costs a phone 279 ms of main-thread work and 424 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,092 HTML elements

    The page has 2,092 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 54 KiB

    54 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    150 ms · 52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    125 KiB

    6 images could be 125 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    50 ms · 11 KiB

    11 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.0 s

    13.0 s

    Your largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 41.2 s

    41.2 s

    The page becomes fully interactive after 41.2 s. Good is under 3.8 s.

  • Speed Index: 11.9 s

    11.9 s

    Visually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 401 ms

    401 ms

    Real visitors wait 401 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.052

    0.052

    The layout barely moves while loading (CLS 0.052, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.2 MB in 496 requests

    7.2 MB

    Your homepage downloads 7.2 MB in 496 requests on a phone: scripts 4.8 MB (223), other files 1.3 MB (208) and images 586 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • About 2.0 g of CO₂ per visit

    2.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.04 g of CO₂e: 244.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8992
  • 21 tap targets too small

    21 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 118 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • Title is short (26 characters)

    Your title is only 26 characters: “TWOOBS | Cloud-Level Comfy”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“TWOOBS” and “Find your sole-mate ...”). One clear main headline is easier for people and search engines.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 118 internal links, 3 external

    The homepage links to 118 pages on twoobs.com and 3 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “The comfiest shoes you'll ever put on your feet. Shop planet-conscious flat sandals, platform sandals, flip flops and f…”.

  • Canonical URL set

    The canonical URL is https://twoobs.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://twoobs.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (709 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://twoobs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://twoobs.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://twoobs.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://twoobs.com/customer_authentication/redirect, https://twoobs.com/pages/planet, https://twoobs.com/pages/melb-pop-up, https://twoobs.com/pages/the-shoe-matchmaker, https://twoobs.com/collections/the-bff-anklet and https://twoobs.com/collections/all-sandals have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://twoobs.com/customer_authentication/redirect and https://twoobs.com/pages/pick-n-mix-1 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://twoobs.com/customer_authentication/redirect, https://twoobs.com/collections/all and https://twoobs.com/pages/pick-n-mix-1 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 7785
  • 13 small tap targets

    13 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “GorgiasChat is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 461 words of copy

    The homepage carries about 461 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All” and “SHOP NOW”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Shop All” and “SHOP NOW”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 15 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 63 other companies contacted

    Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at twoobs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Product Reviews · Gv Gift Card App · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Amplify Bundles Upsell · Triplewhale · Govalos · Postco 360 Staging · Free Gift · Slide Cart · oxiapps.com · ecocart.tools · covet.pics · rakutenadvertising.io · hextom.com · nice-team.net · jsdelivr.net · kxcdn.com · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Melbourne

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 39 issues on twoobs.com, including 20 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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