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uabc.mx website review
Visit site (opens in a new tab)Reviewed 25 October 202637 issues · 79 checks
This review found 37 issues worth fixing on uabc.mx, 15 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 271 ms |
| May 9, 2026 | 228 ms |
| May 16, 2026 | 172 ms |
| May 23, 2026 | 177 ms |
| May 30, 2026 | 201 ms |
| Jun 6, 2026 | 258 ms |
| Jun 13, 2026 | 267 ms |
| Jun 20, 2026 | 269 ms |
| Jun 27, 2026 | 293 ms |
| Jul 4, 2026 | 301 ms |
| Jul 11, 2026 | 304 ms |
| Jul 18, 2026 | 309 ms |
| Jul 25, 2026 | 311 ms |
| Aug 1, 2026 | 315 ms |
| Aug 8, 2026 | 314 ms |
| Aug 15, 2026 | 311 ms |
| Aug 22, 2026 | 304 ms |
| Aug 29, 2026 | 289 ms |
| Sep 5, 2026 | 268 ms |
| Sep 12, 2026 | 251 ms |
| Sep 19, 2026 | 248 ms |
| Sep 26, 2026 | 266 ms |
| Oct 3, 2026 | 268 ms |
| Oct 10, 2026 | 267 ms |
| Oct 17, 2026 | 270 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
4.2 s · 1.2 MB60 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Render-blocking requests
3.0 s29 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.
Improve image delivery
2.0 s · 621 KiB12 images could be 621 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.
Mobile performance score: 61
61/100Your mobile performance score is 61 (desktop: 86). Pages that score under 90 lose visitors before the first paint.
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Reduce unused CSS
300 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
300 ms · 55 KiBAbout 55 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Minify JavaScript
150 ms · 6 KiB6 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 86 but mobile only 61. A gap that wide usually means heavy scripts and images that hit phones hardest.
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 65 KiB and 0 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 260 ms of it running JavaScript. That is comfortably low.
Server response: 134 ms
134 msYour server sent the HTML in 134 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “UABC conmemora 50 años de egreso de la segunda generación d…”. Most of its time is resource load delay (4.9 s).
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Time to Interactive: 8.0 s
8.0 sThe page becomes fully interactive after 8.0 s. Good is under 3.8 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 292 ms
292 msReal visitors wait 292 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 271 ms to 270 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
6 images far larger than shown
318 KiB6 images are downloaded at several times the size a phone draws them, for example 1-2.jpg at 1,600 px wide, shown at 370 px. Resized copies would save about 318 KiB.
5 images in older formats
5 images (509 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (53 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.4 g of CO₂ per visit
0.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.4 MB in 65 requests
1.4 MBYour homepage downloads 1.4 MB in 65 requests on a phone: images 862 KiB (14), scripts 230 KiB (21) and stylesheets 138 KiB (24). That is a lean page.
Accessibility
Hidden but focusable
7 elements hidden from screen readers can still receive keyboard focus.
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 50 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (852 characters)
Your meta description is 852 characters; Google truncates after about 160, so the end of your pitch is cut.
121 internal links, 19 external
The homepage links to 121 pages on uabc.mx and 19 external pages.
6 checks passed
Title: 48 characters
Your title is a healthy 48 characters: “Inicio - Universidad Autónoma de Baja California”.
Canonical URL set
The canonical URL is https://www.uabc.mx/.
Structured data in place
Structured data found: BreadcrumbList, Event, ImageObject, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.uabc.mx/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (453 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.uabc.mx/llms.txt (3 KiB, 18 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://www.uabc.mx/Egresados, which answers with an error. Visitors hit a dead end and search engines drop it.
6 pages without a meta description
https://www.uabc.mx/Admisiones, https://www.uabc.mx/PortalDelAlumno, https://www.uabc.mx/PortalAcademico, https://www.uabc.mx/ConsejoUniversitario, https://www.uabc.mx/PatronatoUniversitario and https://www.uabc.mx/TribunalUniversitario have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages share a meta description
https://www.uabc.mx/oferta-educativa-programas-de-posgrado, https://www.uabc.mx/historia-de-la-uabc, https://www.uabc.mx/mensaje-del-rector, https://www.uabc.mx/acerca-de-mision-y-vision, https://www.uabc.mx/acerca-de-rectoria and https://www.uabc.mx/acerca-de-unidades-academicas and 1 other use the same meta description. A description written for each page earns more clicks.
9 pages without an H1
https://www.uabc.mx/oferta-educativa-programas-de-posgrado, https://www.uabc.mx/en/uabc-2, https://www.uabc.mx/historia-de-la-uabc, https://www.uabc.mx/mensaje-del-rector, https://www.uabc.mx/acerca-de-mision-y-vision and https://www.uabc.mx/acerca-de-rectoria and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.uabc.mx/TribunalUniversitario has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
37 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 250 words of copy
The homepage carries about 250 words of visible text.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uabc.mx, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on uabc.mx, including 17 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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