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uba.com.al website review

Visit site (opens in a new tab)Reviewed 24 October 202639 issues · 89 checks

This review found 39 issues worth fixing on uba.com.al, 16 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.2 s3.8 sMay 2Oct 175.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.6 s
May 9, 20264.6 s
May 16, 20264.6 s
May 23, 20264.4 s
May 30, 20264.1 s
Jun 6, 20264.0 s
Jun 13, 20264.0 s
Jun 20, 20264.2 s
Jun 27, 20264.4 s
Jul 4, 20264.4 s
Jul 11, 20264.4 s
Jul 18, 20264.4 s
Jul 25, 20264.5 s
Aug 1, 20264.5 s
Aug 22, 20264.8 s
Aug 29, 20264.7 s
Sep 5, 20264.5 s
Sep 12, 20264.3 s
Sep 19, 20263.9 s
Sep 26, 20264.1 s
Oct 3, 20264.2 s
Oct 10, 20264.4 s
Oct 17, 20265.0 s
Real-visitor tap response (INP)75th percentile, phones
88 ms85 msMay 16Jun 2788 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202685 ms
May 23, 202687 ms
May 30, 202688 ms
Jun 6, 202688 ms
Jun 13, 202688 ms
Jun 20, 202687 ms
Jun 27, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of uba.com.al (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. uba.com.al at 1.0 s1.0 s
  2. uba.com.al at 1.9 s1.9 s
  3. uba.com.al at 2.9 s2.9 s
  4. uba.com.al at 3.9 s3.9 s
  5. uba.com.al at 4.9 s4.9 s
  6. uba.com.al at 5.8 s5.8 s
  7. uba.com.al at 6.8 s6.8 s
  8. uba.com.al at 7.8 s7.8 s

Speed

9 to fix56
  • Reduce unused JavaScript

    4.7 s · 641 KiB

    About 641 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Improve image delivery

    3.0 s · 627 KiB

    11 images could be 627 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

  • Font display

    2.4 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.4 s).

  • Reduce unused CSS

    900 ms · 194 KiB

    About 194 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 68). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Google Tag Manager and Google Maps and others), adding 1.1 MB and 490 ms of main-thread time.

  • Google CDN adds 304 ms

    304 ms

    Google CDN costs a phone 304 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    150 ms · 93 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (93 KiB).

  • Minify JavaScript

    190 ms · 51 KiB

    51 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 63 ms

    63 ms

    Your server sent the HTML in 63 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.7 s

    4.7 s

    Real visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 17.9 s

    17.9 s

    Your largest element takes 17.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 13.8 s

    13.8 s

    Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 18.3 s

    18.3 s

    The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 85 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.6 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 191 ms

    191 ms

    Scripts block the page for only 191 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

3 to fix65
  • Page weight: 3.5 MB in 81 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 81 requests on a phone: images 1.3 MB (24), scripts 1.3 MB (36) and fonts 381 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (597 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    377 KiB

    2 images are downloaded at several times the size a phone draws them, for example uba-baner-kartat-en.jpg at 2,560 px wide, shown at 390 px. Resized copies would save about 377 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (75 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8089
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7779
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 51 internal links, 8 external

    The homepage links to 51 pages on uba.com.al and 8 external pages.

5 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “Homepage — Individual | United Bank Of Albania”.

  • Canonical URL set

    The canonical URL is https://uba.com.al/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://uba.com.al/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://uba.com.al/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (986 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://uba.com.al/business, https://uba.com.al/open-banking, https://uba.com.al/business/contact-form, https://uba.com.al/financing/overdraft, https://uba.com.al/financing/unsecured-consumer-financing and https://uba.com.al/financing/secured-consumer-financing and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://uba.com.al/business, https://uba.com.al/open-banking, https://uba.com.al/business/contact-form, https://uba.com.al/financing/overdraft, https://uba.com.al/financing/unsecured-consumer-financing and https://uba.com.al/financing/secured-consumer-financing and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://uba.com.al/downloads/quarterly-financial-reports took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://uba.com.al/.

  • 7 small tap targets

    7 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 488 words of copy

    The homepage carries about 488 words of visible text.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”, “Contact us” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uba.com.al, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics

Company

Headquarters
Tirana

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on uba.com.al, including 18 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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