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ufc.com website review

Visit site (opens in a new tab)Reviewed 11 October 202637 issues · 88 checks

This review found 37 issues worth fixing on ufc.com, 16 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sApr 18Oct 31.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.4 s
Apr 25, 20261.4 s
May 2, 20261.4 s
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.5 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.3 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.2 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
139 ms128 msApr 18Oct 3134 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026129 ms
Apr 25, 2026130 ms
May 2, 2026132 ms
May 9, 2026132 ms
May 16, 2026131 ms
May 23, 2026130 ms
May 30, 2026131 ms
Jun 6, 2026130 ms
Jun 13, 2026132 ms
Jun 20, 2026130 ms
Jun 27, 2026130 ms
Jul 4, 2026130 ms
Jul 11, 2026130 ms
Jul 18, 2026130 ms
Jul 25, 2026129 ms
Aug 1, 2026129 ms
Aug 8, 2026129 ms
Aug 15, 2026135 ms
Aug 22, 2026134 ms
Aug 29, 2026136 ms
Sep 5, 2026137 ms
Sep 12, 2026136 ms
Sep 19, 2026138 ms
Sep 26, 2026135 ms
Oct 3, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ufc.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ufc.com at 1.1 s1.1 s
  2. ufc.com at 2.2 s2.2 s
  3. ufc.com at 3.3 s3.3 s
  4. ufc.com at 4.4 s4.4 s
  5. ufc.com at 5.5 s5.5 s
  6. ufc.com at 6.6 s6.6 s
  7. ufc.com at 7.7 s7.7 s
  8. ufc.com at 8.8 s8.8 s

Speed

15 to fix25
  • Reduce unused JavaScript

    5.1 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.

  • Twitter adds 2.7 s

    2.7 s

    Twitter costs a phone 2.7 s of main-thread work and 2.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.6 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 14.4 s

    A phone's processor spends 14.4 s on main-thread work while loading, 9.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,625 HTML elements

    The page has 3,625 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Twitter, YouTube and Google Tag Manager and others), adding 5.2 MB and 5.1 s of main-thread time.

  • Use efficient cache lifetimes

    750 ms · 576 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (576 KiB).

  • Reduce unused CSS

    900 ms · 237 KiB

    About 237 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • YouTube adds 839 ms

    839 ms

    YouTube costs a phone 839 ms of main-thread work and 988 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    684 KiB

    10 images could be 684 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 382 ms

    382 ms

    Google Tag Manager costs a phone 382 ms of main-thread work and 210 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 393 ms. During a long task the page ignores taps.

  • pub.network adds 347 ms

    347 ms

    pub.network costs a phone 347 ms of main-thread work and 442 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 259 ms

    259 ms

    Google/Doubleclick Ads costs a phone 259 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Phones get a much slower page than desktops

    Desktop scores 59 but mobile only 25. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 8.6 s

    8.6 s

    The first text or image appears after 8.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 16.2 s

    16.2 s

    Your largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Brendan Allen reacts after a victory against Christian Lero…”.

  • Speed Index: 17.6 s

    17.6 s

    Visually, the page fills in at 17.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 41.8 s

    41.8 s

    The page becomes fully interactive after 41.8 s. Good is under 3.8 s.

  • Total Blocking Time: 3.2 s

    3.2 s

    Scripts block taps and scrolling for 3.2 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 129 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 449 ms

    449 ms

    Real visitors wait 449 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.045

    0.045

    The layout barely moves while loading (CLS 0.045, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.1 MB in 273 requests

    7.1 MB

    Your homepage downloads 7.1 MB in 273 requests on a phone: scripts 4.7 MB (106), images 1.6 MB (61) and HTML 283 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • About 2.0 g of CO₂ per visit

    2.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.02 g of CO₂e: 242.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8491
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 24 form fields without a label

    24 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 85 internal links, 56 external

    The homepage links to 85 pages on ufc.com and 56 external pages.

6 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “The official home of Ultimate Fighting Championship. Enjoy the latest breaking news, fights, behind-the-scenes access a…”.

  • One H1 headline

    Your main headline reads: “"All In" Once Again”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “The Official Home of Ultimate Fighting Championship | UFC.com”.

  • Canonical URL set

    The canonical URL is https://www.ufc.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ufc.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,888 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 11 pages without a meta description

    /groupsales, /rtu, /dwcs, /ufcbjj, /rankings and /athletes/all and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /rtu, whose canonical is /road-to-ufc. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 9 pages without an H1

    /groupsales, /rtu, /dwcs, /ufcbjj, /rankings and /ufc-hall-of-fame and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    /groupsales, /newsletter, /watch and /bars have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 20 small tap targets

    20 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “div.insertAdjacentHTML is not a function”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,106 words of copy

    The homepage carries about 1,106 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Record Book” and “SHOP”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 174 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ufc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Drupal
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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