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ulike.com website review

Visit site (opens in a new tab)Reviewed 23 October 202646 issues · 117 checks

This review found 46 issues worth fixing on ulike.com, 14 of them high impact, across 117 checks. The most urgent: mobile performance score: 41. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.2 sMay 2Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 9, 20262.4 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
219 ms194 msMay 2Oct 17204 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026207 ms
May 9, 2026204 ms
May 16, 2026202 ms
May 23, 2026203 ms
May 30, 2026199 ms
Jun 6, 2026204 ms
Jun 13, 2026207 ms
Jun 20, 2026208 ms
Jun 27, 2026211 ms
Jul 4, 2026206 ms
Jul 11, 2026207 ms
Jul 18, 2026204 ms
Jul 25, 2026202 ms
Aug 1, 2026203 ms
Aug 8, 2026197 ms
Aug 15, 2026200 ms
Aug 22, 2026203 ms
Aug 29, 2026204 ms
Sep 5, 2026212 ms
Sep 12, 2026213 ms
Sep 19, 2026216 ms
Sep 26, 2026214 ms
Oct 3, 2026208 ms
Oct 10, 2026206 ms
Oct 17, 2026204 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ulike.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ulike.com at 1.1 s1.1 s
  2. ulike.com at 2.2 s2.2 s
  3. ulike.com at 3.3 s3.3 s
  4. ulike.com at 4.4 s4.4 s
  5. ulike.com at 5.5 s5.5 s
  6. ulike.com at 6.6 s6.6 s
  7. ulike.com at 7.7 s7.7 s
  8. ulike.com at 8.8 s8.8 s

ulike.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix41
  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41 (desktop: 72). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.5 s

    A phone's processor spends 8.5 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,127 HTML elements

    The page has 3,127 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and cloudfront.net and others), adding 4.3 MB and 2.3 s of main-thread time.

  • Reduce unused JavaScript

    490 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 490 ms faster on a phone.

  • Use efficient cache lifetimes

    1.0 MB

    28 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Shopify adds 409 ms

    409 ms

    Shopify costs a phone 409 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 460 ms

    460 ms

    Google Tag Manager costs a phone 460 ms of main-thread work and 525 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 334 ms

    334 ms

    cloudfront.net costs a phone 334 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • quickcep.com adds 265 ms

    265 ms

    quickcep.com costs a phone 265 ms of main-thread work and 559 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • upsello.ai adds 259 ms

    259 ms

    upsello.ai costs a phone 259 ms of main-thread work and 453 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.

  • Improve image delivery

    73 KiB

    3 images could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 72 but mobile only 41. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 38.0 s

    38.0 s

    The page becomes fully interactive after 38.0 s. Good is under 3.8 s.

  • Speed Index: 11.5 s

    11.5 s

    Visually, the page fills in at 11.5 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.6 s

    6.6 s

    Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 977 ms

    977 ms

    Scripts block taps and scrolling for 977 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 230 ms

    230 ms

    Real visitors wait 230 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 207 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 8.2 MB in 498 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 498 requests on a phone: scripts 3.3 MB (125), media 1.6 MB (1) and other files 1.5 MB (288). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    20260601-154049.322-1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.3 g of CO₂ per visit

    2.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 277.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 8888
  • Certain ARIA roles must be contained by particular parents (15 elements)

    Certain ARIA roles must be contained by particular parents: 15 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (3 elements)

    Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 132 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (184 characters)

    Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 159 internal links, 23 external

    The homepage links to 159 pages on ulike.com and 23 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Ulike Official”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Ulike® Official | At-Home IPL Hair Removal Devices”.

  • Canonical URL set

    The canonical URL is https://www.ulike.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ulike.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,041 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /pages/ipl-collection has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /pages/return-and-refund-policy, /pages/hsa-fsa-eligible, /pages/ipl-collection, /products/sapphire-air-10-ipl-hair-removal, /products/sapphire-air-4-ipl-laser-hair-removal and /pages/led-light-therapy-devices and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages with very little text

    /products/sapphire-air-4-ipl-laser-hair-removal, /products/ulike-reglow-led-light-therapy-mask, /products/jmoon-flexglow-light-therapy-device, /products/jmoon-nouvelleskin-facial-toning-device, /products/jmoon-transdermal-facial-toning-device-em50 and /collections/ulike-hair-removal-air-series have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7377
  • 17 small tap targets

    17 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ulike.com).

  • Valid certificate (72 days left)

    The certificate from Let's Encrypt · YE2 verifies for ulike.com and is valid for another 72 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://ulike.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors.

Domain and trust

  • DNSSEC is off

    ulike.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 26 years old

    26 years

    ulike.com was registered in Dec 1999 through Shenzhen HuLianXianFeng Technology Co.,LTD. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for ulike.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Dec 2028

    ulike.com is registered until Dec 2028.

Content and conversion

1 to fix93
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 1,065 words of copy

    The homepage carries about 1,065 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More” and “Learn more”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Learn More”, “SHOP ALL IPL DEVICES” and “SHOP ALL LED DEVICES”.

  • 28 short forms

    28 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 50 testimonial or review blocks, 10 customer or partner logos, a star rating and 7 trust badges.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 5 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_netblocks.m.feishu.cn include:mailgun.org ~all”.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify Hosted;Bitly

Upkeep, stack, hiring and company data from programmable.info

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