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ullajohnson.com website review
Visit site (opens in a new tab)Reviewed 6 November 202634 issues · 98 checks
This review found 34 issues worth fixing on ullajohnson.com, 12 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #19,275 of 85,757 reviewed websitesbeats 72%
- #11,658 of 43,768 online storesbeats 67%
- #11,238 of 39,095 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 263 ms |
| May 23, 2026 | 257 ms |
| May 30, 2026 | 246 ms |
| Jun 6, 2026 | 234 ms |
| Jun 13, 2026 | 231 ms |
| Jun 20, 2026 | 227 ms |
| Jun 27, 2026 | 229 ms |
| Jul 4, 2026 | 229 ms |
| Jul 11, 2026 | 223 ms |
| Jul 18, 2026 | 221 ms |
| Jul 25, 2026 | 214 ms |
| Aug 1, 2026 | 201 ms |
| Aug 8, 2026 | 196 ms |
| Aug 15, 2026 | 196 ms |
| Aug 22, 2026 | 196 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 221 ms |
| Sep 12, 2026 | 217 ms |
| Sep 19, 2026 | 218 ms |
| Sep 26, 2026 | 217 ms |
| Oct 3, 2026 | 221 ms |
| Oct 10, 2026 | 230 ms |
| Oct 17, 2026 | 231 ms |
| Oct 24, 2026 | 231 ms |
| Oct 31, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
ullajohnson.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.8 s · 680 KiBAbout 680 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Render-blocking requests
1.1 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Improve image delivery
1.8 MB18 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Optanon, Shopify and Klaviyo and others), adding 4.6 MB and 917 ms of main-thread time.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
500 ms · 416 KiB21 files are served with short cache lifetimes, so returning visitors download them again (416 KiB).
Shopify adds 254 ms
254 msShopify costs a phone 254 ms of main-thread work and 3.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 130 KiBAbout 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Optanon adds 279 ms
279 msOptanon costs a phone 279 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 162 ms
162 msKlaviyo costs a phone 162 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,638 HTML elements
The page has 1,638 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.9 s
21.9 sYour largest element takes 21.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 27.8 s
27.8 sThe page becomes fully interactive after 27.8 s. Good is under 3.8 s.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 145 ms
145 msReal visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 647 ms
647 msReal visitors wait 647 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 263 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 107 ms
107 msScripts block the page for only 107 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.7 MB in 216 requests
7.7 MBYour homepage downloads 7.7 MB in 216 requests on a phone: images 4.9 MB (32), scripts 1.7 MB (99) and fonts 666 KiB (16). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
32 KiB1 image is downloaded at several times the size a phone draws it, for example UJ9904127_TIGRIS_FL_web.jpg at 800 px wide, shown at 195 px. Resized copies would save about 32 KiB.
About 2.2 g of CO₂ per visit
2.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.17 g of CO₂e: 260.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No XML sitemap
No XML sitemap at https://ullajohnson.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at ullajohnson.com/robots.txt, the first file search crawlers ask for.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
241 internal links, 14 external
The homepage links to 241 pages on ullajohnson.com and 14 external pages.
5 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Dresses, knitwear, and separates in natural fibers, hand-finished and designed in New York. Explore Ulla Johnson's femi…”.
Title: 55 characters
Your title is a healthy 55 characters: “Ulla Johnson | Luxury Designer Clothing, Dresses & Bags”.
Canonical URL set
The canonical URL is https://ullajohnson.com/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Other pages
Your server turned our page checks away
15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.
Best practices
6 small tap targets
6 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'textContent')”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://updatemybrowser.org/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (ullajohnson.com).
Valid certificate (50 days left)
The certificate from Let's Encrypt · YE1 verifies for ullajohnson.com and is valid for another 50 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ullajohnson.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
Domain expires in 23 days
ullajohnson.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.
No CAA record
ullajohnson.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ullajohnson.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 21 years old
21 yearsullajohnson.com was registered in Nov 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 130 words
The homepage has only about 130 words of visible text; thin pages give Google and first-time buyers little to go on.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP RESORT 2027”.
24 calls to action
The homepage has 24 calls to action, for example “sign up”, “Shop All” and “SHOP”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.kligerweiss.net include:spf.kwi.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Employees
- 180
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on ullajohnson.com, including 17 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.