ulltrad.no website review

16 images could be 620 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

22 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

The page has 2,158 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

2 third-party services load with your homepage (Shopify and shop.app), adding 267 KiB and 56 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ukens tilbud”.

The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 238 requests on a phone: images 1.1 MB (24), other files 852 KiB (107) and scripts 299 KiB (68). Under 2 MB keeps phones on slow connections fast.

alice_garn_icon_21b91b3b-5773-48d0-9c68-97d528b37a47.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

13 images further down the page (478 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (131 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is 68 characters, so Google will cut it off around 60: “Ulltråd.no – Garnbutikk på nett | Garn, oppskrifter og strikkepakker”.

The homepage links to 284 pages on ulltrad.no and 5 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://ulltrad.no/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'size')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 493 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.