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umh.com website review
Visit site (opens in a new tab)Reviewed 1 November 202632 issues · 86 checks
This review found 32 issues worth fixing on umh.com, 9 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
91AClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.0 s |
| May 16, 2026 | 4.0 s |
| May 23, 2026 | 4.0 s |
| May 30, 2026 | 3.9 s |
| Jun 6, 2026 | 4.0 s |
| Jun 13, 2026 | 4.1 s |
| Jun 20, 2026 | 4.2 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 4.1 s |
| Aug 8, 2026 | 4.0 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 3.9 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 4.1 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.1 s |
| Oct 3, 2026 | 4.1 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 4.2 s |
| Oct 24, 2026 | 4.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 108 ms |
| May 16, 2026 | 105 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 100 ms |
| Jun 6, 2026 | 99 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 99 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 97 ms |
| Jul 18, 2026 | 96 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 97 ms |
| Aug 8, 2026 | 97 ms |
| Aug 15, 2026 | 97 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 96 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 97 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 97 ms |
| Oct 24, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.8 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Improve image delivery
550 ms · 1.3 MB7 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
Use efficient cache lifetimes
550 ms · 813 KiB66 files are served with short cache lifetimes, so returning visitors download them again (813 KiB).
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Maps and Other Google APIs/SDKs and others), adding 1.7 MB and 463 ms of main-thread time.
Reduce unused JavaScript
566 KiBAbout 566 KiB of JavaScript is downloaded but never used on this page.
Google CDN adds 288 ms
288 msGoogle CDN costs a phone 288 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 87 ms
87 msGoogle Maps costs a phone 87 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 0 ms
0 msGoogle Tag Manager costs a phone 0 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Reduce unused CSS
33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 16.1 s
16.1 sThe page becomes fully interactive after 16.1 s. Good is under 3.8 s.
Speed Index: 8.8 s
8.8 sVisually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero banner image”. Most of its time is resource load delay (3.4 s).
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.167
0.167The layout shifts by 0.167 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 108 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 107 ms
107 msReal visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 42 ms
42 msScripts block the page for only 42 ms while loading. Good is under 200 ms.
Images and page weight
2 images over 500 KB
2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.
3 images far larger than shown
942 KiB3 images are downloaded at several times the size a phone draws them, for example property_277_103860.jpg at 1,920 px wide, shown at 320 px. Resized copies would save about 942 KiB.
Page weight: 3.8 MB in 107 requests
3.8 MBYour homepage downloads 3.8 MB in 107 requests on a phone: scripts 1.6 MB (36), images 1.6 MB (26) and other files 364 KiB (10). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
48 internal links, 10 external
The homepage links to 48 pages on umh.com and 10 external pages.
8 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Shop Quality Affordable Homes, Competitive Financing, the Right Community, over 106 Communities and 19K homes in the No…”.
One H1 headline
Your main headline reads: “Where are you looking to move?”.
Title: 59 characters
Your title is a healthy 59 characters: “UMH Properties | Manufactured Home Sales & Home Communities”.
Canonical URL set
The canonical URL is https://umh.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://umh.com/wp-sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://umh.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (763 words), so crawlers that don't run JavaScript still read it.
Other pages
9 pages without a meta description
https://umh.com/buy, https://umh.com/rent, https://umh.com/about-umh, https://umh.com/media, https://umh.com/resources and https://umh.com/join-our-team and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://umh.com/buy and https://umh.com/rent have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages slow to respond
https://umh.com/buy, https://umh.com/community/deer-run, https://umh.com/community/saddle-creek, https://umh.com/community/frieden-manor, https://umh.com/community/holly-acres and https://umh.com/community/carsons and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
21 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 710 words of copy
The homepage carries about 710 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy” and “Contact Us”.
4 calls to action
The homepage has 4 calls to action, for example “Buy”, “Contact Us” and “Learn More”.
1 short form
A short form (4 fields at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 113 testimonial or review blocks, 3 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 3 email links.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at umh.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Sucuri
Company
- Employees
- 496
- Founded
- 1968
- Headquarters
- Freehold Township
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on umh.com, including 17 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.