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umh.com website review

Visit site (opens in a new tab)Reviewed 1 November 202632 issues · 86 checks

This review found 32 issues worth fixing on umh.com, 9 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.9 sMay 9Oct 244.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.0 s
May 16, 20264.0 s
May 23, 20264.0 s
May 30, 20263.9 s
Jun 6, 20264.0 s
Jun 13, 20264.1 s
Jun 20, 20264.2 s
Jun 27, 20264.2 s
Jul 4, 20264.3 s
Jul 11, 20264.3 s
Jul 18, 20264.3 s
Jul 25, 20264.2 s
Aug 1, 20264.1 s
Aug 8, 20264.0 s
Aug 15, 20264.0 s
Aug 22, 20263.9 s
Aug 29, 20264.0 s
Sep 5, 20264.0 s
Sep 12, 20264.1 s
Sep 19, 20264.2 s
Sep 26, 20264.1 s
Oct 3, 20264.1 s
Oct 10, 20264.1 s
Oct 17, 20264.2 s
Oct 24, 20264.3 s
Real-visitor tap response (INP)75th percentile, phones
110 ms94 msMay 9Oct 2496 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026108 ms
May 16, 2026105 ms
May 23, 2026104 ms
May 30, 2026100 ms
Jun 6, 202699 ms
Jun 13, 202697 ms
Jun 20, 202697 ms
Jun 27, 202699 ms
Jul 4, 202696 ms
Jul 11, 202697 ms
Jul 18, 202696 ms
Jul 25, 202696 ms
Aug 1, 202697 ms
Aug 8, 202697 ms
Aug 15, 202697 ms
Aug 22, 202696 ms
Aug 29, 202696 ms
Sep 5, 202696 ms
Sep 12, 202697 ms
Sep 19, 202697 ms
Sep 26, 202697 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202697 ms
Oct 24, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of umh.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. umh.com at 0.6 s0.6 s
  2. umh.com at 1.1 s1.1 s
  3. umh.com at 1.7 s1.7 s
  4. umh.com at 2.3 s2.3 s
  5. umh.com at 2.8 s2.8 s
  6. umh.com at 3.4 s3.4 s
  7. umh.com at 4.0 s4.0 s
  8. umh.com at 4.5 s4.5 s

Speed

9 to fix70
  • Render-blocking requests

    1.8 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Improve image delivery

    550 ms · 1.3 MB

    7 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • Use efficient cache lifetimes

    550 ms · 813 KiB

    66 files are served with short cache lifetimes, so returning visitors download them again (813 KiB).

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Maps and Other Google APIs/SDKs and others), adding 1.7 MB and 463 ms of main-thread time.

  • Reduce unused JavaScript

    566 KiB

    About 566 KiB of JavaScript is downloaded but never used on this page.

  • Google CDN adds 288 ms

    288 ms

    Google CDN costs a phone 288 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 87 ms

    87 ms

    Google Maps costs a phone 87 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 0 ms

    0 ms

    Google Tag Manager costs a phone 0 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 16.1 s

    16.1 s

    The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero banner image”. Most of its time is resource load delay (3.4 s).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.167

    0.167

    The layout shifts by 0.167 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 108 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 107 ms

    107 ms

    Real visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 42 ms

    42 ms

    Scripts block the page for only 42 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix40
  • 2 images over 500 KB

    2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    942 KiB

    3 images are downloaded at several times the size a phone draws them, for example property_277_103860.jpg at 1,920 px wide, shown at 320 px. Resized copies would save about 942 KiB.

  • Page weight: 3.8 MB in 107 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 107 requests on a phone: scripts 1.6 MB (36), images 1.6 MB (26) and other files 364 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 9492
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 48 internal links, 10 external

    The homepage links to 48 pages on umh.com and 10 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Shop Quality Affordable Homes, Competitive Financing, the Right Community, over 106 Communities and 19K homes in the No…”.

  • One H1 headline

    Your main headline reads: “Where are you looking to move?”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “UMH Properties | Manufactured Home Sales & Home Communities”.

  • Canonical URL set

    The canonical URL is https://umh.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://umh.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://umh.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (763 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 9 pages without a meta description

    https://umh.com/buy, https://umh.com/rent, https://umh.com/about-umh, https://umh.com/media, https://umh.com/resources and https://umh.com/join-our-team and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://umh.com/buy and https://umh.com/rent have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages slow to respond

    https://umh.com/buy, https://umh.com/community/deer-run, https://umh.com/community/saddle-creek, https://umh.com/community/frieden-manor, https://umh.com/community/holly-acres and https://umh.com/community/carsons and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 92100
  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    21 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 710 words of copy

    The homepage carries about 710 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy” and “Contact Us”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Buy”, “Contact Us” and “Learn More”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 113 testimonial or review blocks, 3 customer or partner logos and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 3 email links.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at umh.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Sucuri

Company

Employees
496
Founded
1968
Headquarters
Freehold Township

Upkeep, stack, hiring and company data from programmable.info

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