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umhb.edu website review
Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 77 checks
This review found 28 issues worth fixing on umhb.edu, 6 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 73 ms |
| May 23, 2026 | 78 ms |
| May 30, 2026 | 78 ms |
| Jun 6, 2026 | 74 ms |
| Jun 13, 2026 | 75 ms |
| Jun 20, 2026 | 70 ms |
| Jun 27, 2026 | 71 ms |
| Jul 4, 2026 | 73 ms |
| Jul 11, 2026 | 72 ms |
| Jul 18, 2026 | 72 ms |
| Jul 25, 2026 | 70 ms |
| Aug 1, 2026 | 71 ms |
| Aug 8, 2026 | 71 ms |
| Aug 15, 2026 | 74 ms |
| Aug 22, 2026 | 75 ms |
| Aug 29, 2026 | 74 ms |
| Sep 5, 2026 | 74 ms |
| Sep 12, 2026 | 71 ms |
| Sep 19, 2026 | 71 ms |
| Sep 26, 2026 | 71 ms |
| Oct 3, 2026 | 71 ms |
| Oct 10, 2026 | 73 ms |
| Oct 17, 2026 | 75 ms |
| Oct 24, 2026 | 74 ms |
| Oct 31, 2026 | 73 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.8 s · 949 KiB7 images could be 949 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.9 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
760 ms · 133 KiBAbout 133 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 760 ms faster on a phone.
Reduce unused CSS
600 ms · 90 KiBAbout 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, jQuery CDN and bc0a.com and others), adding 1.0 MB and 169 ms of main-thread time.
svdcdn.com adds 0 ms
0 mssvdcdn.com costs a phone 0 ms of main-thread work and 758 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 42 KiB42 KiB could be saved by minifying JavaScript.
Minify CSS
80 ms · 8 KiB8 KiB could be saved by minifying CSS.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 80 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
17 KiB2 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 146 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Christian University in Texas | UMHB | Walton Chapel | with…”.
Time to Interactive: 7.1 s
7.1 sThe page becomes fully interactive after 7.1 s. Good is under 3.8 s.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 73 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 64 ms
64 msReal visitors wait 64 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 688 ms
688 msReal visitors wait 688 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 16 ms
16 msScripts block the page for only 16 ms while loading. Good is under 200 ms.
Images and page weight
About 0.5 g of CO₂ per visit
0.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.7 MB in 37 requests
1.7 MBYour homepage downloads 1.7 MB in 37 requests on a phone: images 1.2 MB (17), scripts 340 KiB (9) and stylesheets 103 KiB (4). That is a lean page.
Accessibility
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Headings skip levels
Headings skip levels (h2 → h4, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
8 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 11 WCAG 2.2 A/AA and best-practice rules on the phone render: 8 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No robots.txt
There is no robots.txt at umhb.edu/robots.txt, the first file search crawlers ask for.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
324 internal links, 27 external
The homepage links to 324 pages on umhb.edu and 27 external pages.
4 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “A National Ranked Texas Christian University. The University Of Mary Hardin Baylor is one of the top Colleges & Univers…”.
Title: 36 characters
Your title is a healthy 36 characters: “Christian University in Texas | UMHB”.
Structured data in place
Structured data found: CollegeOrUniversity, LocalBusiness and WebSite.
XML sitemap found
Your XML sitemap is reachable at https://www.umhb.edu/sitemap.xml.
AI search readiness
Organization data is thin (1 of 6 facts)
Your Organization JSON-LD is missing url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.umhb.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 168 found) and read each the way a search engine does.
7 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 5 words
The homepage has only about 5 words of visible text; thin pages give Google and first-time buyers little to go on.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Apply”, “Learn More” and “Apply Today”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 1 trust badge.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at umhb.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Hosting
- Cloudflare
Company
- Employees
- 661
- Founded
- 1845
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on umhb.edu, including 12 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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