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underdoggames.com website review

Visit site (opens in a new tab)Reviewed 8 November 202622 issues · 67 checks

This review found 22 issues worth fixing on underdoggames.com, 6 of them high impact, across 67 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s840 msMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.1 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20262.1 s
Oct 3, 20261.9 s
Oct 10, 20261.6 s
Oct 17, 20261.3 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
146 ms100 msMay 16Oct 31105 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026128 ms
May 23, 2026123 ms
May 30, 2026121 ms
Jun 6, 2026122 ms
Jun 13, 2026128 ms
Jun 20, 2026130 ms
Jun 27, 2026137 ms
Jul 4, 2026138 ms
Jul 11, 2026141 ms
Jul 18, 2026141 ms
Jul 25, 2026137 ms
Aug 1, 2026129 ms
Aug 8, 2026126 ms
Aug 15, 2026125 ms
Aug 22, 2026123 ms
Aug 29, 2026124 ms
Sep 5, 2026124 ms
Sep 12, 2026127 ms
Sep 19, 2026128 ms
Sep 26, 2026132 ms
Oct 3, 2026128 ms
Oct 10, 2026120 ms
Oct 17, 2026117 ms
Oct 24, 2026111 ms
Oct 31, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of underdoggames.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. underdoggames.com at 0.4 s0.4 s
  2. underdoggames.com at 0.8 s0.8 s
  3. underdoggames.com at 1.1 s1.1 s
  4. underdoggames.com at 1.5 s1.5 s
  5. underdoggames.com at 1.9 s1.9 s
  6. underdoggames.com at 2.3 s2.3 s
  7. underdoggames.com at 2.6 s2.6 s
  8. underdoggames.com at 3.0 s3.0 s

Speed

4 to fix69
  • Use efficient cache lifetimes

    1.3 s · 245 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (245 KiB).

  • Reduce unused JavaScript

    910 ms · 168 KiB

    About 168 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 85 ms

    85 ms

    Shopify costs a phone 85 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, reamaze.com and POWr and others), adding 623 KiB and 173 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 411 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 8.6 s

    8.6 s

    The page becomes fully interactive after 8.6 s. Good is under 3.8 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 311 ms

    311 ms

    Real visitors wait 311 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 128 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 54% faster for real visitors

    -54%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.028

    0.028

    The layout barely moves while loading (CLS 0.028, good is under 0.1).

  • Total Blocking Time: 10 ms

    10 ms

    Scripts block the page for only 10 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.6 g of CO₂ per visit

    0.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 67.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 2.0 MB in 282 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 282 requests on a phone: other files 866 KiB (119), scripts 725 KiB (144) and fonts 184 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9498
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is short (14 characters)

    Your title is only 14 characters: “Underdog Games”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (306 characters)

    Your meta description is 306 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 14 internal links, 5 external

    The homepage links to 14 pages on underdoggames.com and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Underdog Games”.

  • Canonical URL set

    The canonical URL is https://www.underdoggames.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.underdoggames.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.underdoggames.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

4 to fix68
  • 1 page without a title

    https://www.underdoggames.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.underdoggames.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://www.underdoggames.com/pages/how-to-play-nav, https://www.underdoggames.com/policies/terms-of-service, https://www.underdoggames.com/policies/shipping-policy, https://www.underdoggames.com/customer_authentication/redirect and https://www.underdoggames.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.underdoggames.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.underdoggames.com/policies/shipping-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    5 pages of 8 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 3 small tap targets

    3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 30 words

    The homepage has only about 30 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign up”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at underdoggames.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

powr.io · reamaze.com · hulkapps.com · Selleasy · socialsnowball.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Huntington Station

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 22 issues on underdoggames.com, including 8 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
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