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underthecanopy.com website review

Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 89 checks

This review found 38 issues worth fixing on underthecanopy.com, 15 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
152 ms128 msMay 23Nov 7137 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026133 ms
May 30, 2026136 ms
Jun 6, 2026136 ms
Jun 13, 2026137 ms
Jun 20, 2026136 ms
Jun 27, 2026136 ms
Jul 4, 2026132 ms
Jul 11, 2026131 ms
Jul 18, 2026133 ms
Jul 25, 2026137 ms
Aug 1, 2026138 ms
Aug 8, 2026138 ms
Aug 15, 2026138 ms
Aug 22, 2026138 ms
Aug 29, 2026135 ms
Sep 5, 2026134 ms
Sep 12, 2026133 ms
Sep 19, 2026134 ms
Sep 26, 2026137 ms
Oct 3, 2026144 ms
Oct 10, 2026147 ms
Oct 17, 2026146 ms
Oct 24, 2026149 ms
Oct 31, 2026141 ms
Nov 7, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of underthecanopy.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. underthecanopy.com at 1.2 s1.2 s
  2. underthecanopy.com at 2.4 s2.4 s
  3. underthecanopy.com at 3.6 s3.6 s
  4. underthecanopy.com at 4.8 s4.8 s
  5. underthecanopy.com at 6.0 s6.0 s
  6. underthecanopy.com at 7.2 s7.2 s
  7. underthecanopy.com at 8.3 s8.3 s
  8. underthecanopy.com at 9.5 s9.5 s

Speed

11 to fix34
  • Reduce unused JavaScript

    1.5 s · 663 KiB

    About 663 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • audioeye.com adds 1.9 s

    1.9 s

    audioeye.com costs a phone 1.9 s of main-thread work and 301 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.8 s

    A phone's processor spends 9.8 s on main-thread work while loading, 6.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,502 HTML elements

    The page has 5,502 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, Google Tag Manager and Hotjar and others), adding 1.4 MB and 3.7 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 348 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (348 KiB).

  • Google Tag Manager adds 592 ms

    592 ms

    Google Tag Manager costs a phone 592 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hotjar adds 412 ms

    412 ms

    Hotjar costs a phone 412 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 352 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    54 KiB

    Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.2 s

    24.2 s

    The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • 41 images without width and height

    41 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.145

    0.145

    The layout shifts by 0.145 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 133 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 424 ms

    424 ms

    Real visitors wait 424 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 308 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 308 requests on a phone: scripts 2.1 MB (96), other files 766 KiB (119) and images 259 KiB (75). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (248 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7689
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 225 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • Structured data has 1 problem

    Structured data found (Organization and Product) but with 1 problem, for example “ld+json block 20 is not valid JSON (Unterminated string in JSON at position 17448 (line 237 colu)”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 319 internal links, 0 external

    The homepage links to 319 pages on underthecanopy.com and 0 external pages.

5 checks passed
  • Meta description: 111 characters

    Your meta description is 111 characters: “Under the Canopy creates stylish and innovative products that are good for the environment, and better for you.”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Under The Canopy | Better for you, your home, and the planet”.

  • Canonical URL set

    The canonical URL is https://underthecanopy.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://underthecanopy.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (681 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://underthecanopy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://underthecanopy.com/collections/back-in-stock and https://underthecanopy.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=136022344&Ver=2&mid=9611d484-8451-4162-a110-59cdba07af84&bo=1&sid=f1f140b0dcec11f1a1e9afe0ab9868c7&vid=f1f17a90dcec11f182e0b1ca88bcb6bc&vids=1&msclkid=N&pi=918639831&l.

  • 395 small tap targets

    395 of 509 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'setAttribute')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 874 words of copy

    The homepage carries about 874 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP BY CATEGORY” and “SHOP ALL BED”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop All”, “Shop By Category” and “Shop All Bed”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and TikTok Pixel.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at underthecanopy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Loop Returns · csell.co · cloudfront.net · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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