unicef.se website review

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 37 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

3 files are served with short cache lifetimes, so returning visitors download them again (117 KiB).

12 long tasks block the main thread while loading, the longest for 707 ms. During a long task the page ignores taps.

A phone's processor spends 3.3 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Optimizely and The Trade Desk and others), adding 318 KiB and 248 ms of main-thread time.

1 image could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Barn i mammas famn – Sudan 2025 – mobile hero – splash”.

The page becomes fully interactive after 31.5 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

Real visitors wait 260 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 250 ms to 285 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.0 MB in 87 requests on a phone: scripts 2.5 MB (47), fonts 1.3 MB (5) and other files 589 KiB (17). Under 2 MB keeps phones on slow connections fast.

image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example image at 2,160 px wide, shown at 390 px. Resized copies would save about 116 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 169.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 99 pages on unicef.se and 8 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://unicef.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://unicef.se/om-unicef-sverige/skatteavdrag-for-gavor and https://unicef.se/amne/senaste-nyheterna have no meta description, so Google writes the search snippet from whatever text it finds.

https://unicef.se/stod-oss/armband-for-alla-barn has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

8 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your longest form asks for 9 fields (0 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 691 words of visible text.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.