unichem.si website review

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

12 images could be 5.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Your mobile performance score is 72 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

About 173 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

The HTML itself could arrive about 650 ms sooner: redirects, a slow server response or missing compression delay everything after it.

Reduce initial server response time. Google estimates savings of 629 ms on a phone.

About 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Your server takes 729 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

3 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and Google Fonts), adding 436 KiB and 106 ms of main-thread time.

1 long task block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Več kot 30 let razvijamo zanesljive rešitve za bujen vrt in…”. Most of its time is element render delay (3.6 s).

Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.1 MB in 101 requests on a phone: images 6.2 MB (24), scripts 382 KiB (48) and fonts 254 KiB (10). Under 2 MB keeps phones on slow connections fast.

2 images weigh 1.1 MB together. On a phone connection a single image that size takes seconds.

4 images are downloaded at several times the size a phone draws them, for example bio_plantella_unichem_ekolosko_vrtnarjenje-1.jpg at 1,600 px wide, shown at 342 px. Resized copies would save about 1.1 MB.

5 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 240.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 buttons have no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Your title is 66 characters, so Google will cut it off around 60: “Unichem – preverjene rešitve za rastline in zaščito doma | Unichem”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 47 pages on unichem.si and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://unichem.si/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://unichem.si/kontakt has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://unichem.si/novice, https://unichem.si/blagovne-znamke/bio-plantella, https://unichem.si/blagovne-znamke/plantella and https://unichem.si/blagovne-znamke/effect took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 7 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 310 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 2 cookies (measured from a US location before any click).

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.