unionbindingcompany.com website review

About 975 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.9 s faster on a phone.

23 files are served with short cache lifetimes, so returning visitors download them again (786 KiB).

Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, route.com and Facebook and others), adding 2.3 MB and 1.1 s of main-thread time.

About 120 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 570 ms faster on a phone.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

8 images could be 299 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

route.com costs a phone 230 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 245 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.

Shopify costs a phone 138 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 144 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,537 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

68 KiB could be saved by minifying JavaScript.

13 KiB could be saved by minifying CSS.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 18.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 24.7 s. Good is under 3.8 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

Scripts block taps and scrolling for 491 ms in total while the page loads. Good is under 200 ms.

6 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 50.7 MB in 452 requests on a phone: media 45.7 MB (4), scripts 2.3 MB (114) and other files 1.4 MB (268). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (49 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 14.36 g of CO₂e: 1723.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

60 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 171 pages on unionbindingcompany.com and 17 external pages.

https://unionbindingcompany.com/en-ca declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://unionbindingcompany.com/en-ca all use the title “Union | Snowboard Bindings & Boots – Union Binding Company”. Search engines can't tell which page to show for a search, so each competes with the others.

https://unionbindingcompany.com/pages/lab and https://unionbindingcompany.com/pages/finder have no meta description, so Google writes the search snippet from whatever text it finds.

https://unionbindingcompany.com/pages/lab has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 198 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.