unionofsurf.com website review

A phone's processor spends 6.1 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 5,138 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Clarity and others), adding 2.1 MB and 925 ms of main-thread time.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

Shopify costs a phone 449 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 images could be 485 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 460 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 320 ms of main-thread work and 605 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).

15 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

About 22 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB JavaScript is shipped twice across bundles.

The page becomes fully interactive after 21.0 s. Good is under 3.8 s.

Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 490 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

17 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 4.8 MB in 414 requests on a phone: scripts 1.7 MB (181), images 1.3 MB (22) and other files 1.2 MB (145). Under 2 MB keeps phones on slow connections fast.

UOS_DOTS-RHOSSILI-280_fac6be29-57e7-4bf0-9b3b-f9a06bbe0a9e.j is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images are downloaded at several times the size a phone draws them, for example UOS_DOTS-RHOSSILI-90_b3375739-d9b7-408c-919c-272fadc70729.jp at 2,000 px wide, shown at 390 px. Resized copies would save about 228 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Your title is 70 characters, so Google will cut it off around 60: “sustainable sunglasses | Eco-Friendly Polarised Lenses | Union Of Surf”.

There are 9 <h1> headlines (“”, “Black Friday starts now” and “New In”). One clear main headline is easier for people and search engines.

Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

There is no robots.txt at unionofsurf.com/robots.txt, the first file search crawlers ask for.

The homepage links to 272 pages on unionofsurf.com and 10 external pages.

https://unionofsurf.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 108 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 500 ()”.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 2,270 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.