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unitedvapes.com website review

Visit site (opens in a new tab)Reviewed 8 November 202632 issues · 69 checks

This review found 32 issues worth fixing on unitedvapes.com, 8 of them high impact, across 69 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of unitedvapes.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. unitedvapes.com at 0.4 s0.4 s
  2. unitedvapes.com at 0.8 s0.8 s
  3. unitedvapes.com at 1.1 s1.1 s
  4. unitedvapes.com at 1.5 s1.5 s
  5. unitedvapes.com at 1.9 s1.9 s
  6. unitedvapes.com at 2.3 s2.3 s
  7. unitedvapes.com at 2.6 s2.6 s
  8. unitedvapes.com at 3.0 s3.0 s

Speed

7 to fix71
  • Use efficient cache lifetimes

    3.5 s · 580 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (580 KiB).

  • Reduce unused JavaScript

    2.6 s · 475 KiB

    About 475 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 132 KiB

    About 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    50 ms · 778 KiB

    23 images could be 778 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • good-apps.co adds 85 ms

    85 ms

    good-apps.co costs a phone 85 ms of main-thread work and 579 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Shopify, good-apps.co and devit.software), adding 731 KiB and 211 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 494 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix68
  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 61 ms

    61 ms

    Scripts block the page for only 61 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 3.0 MB in 173 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 173 requests on a phone: images 1.1 MB (30), other files 982 KiB (100) and scripts 738 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    UnitedVapes.com_-_Hyola_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8392
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 56 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9280
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Vapes United | Vape Kits, Disposables & e-Liquids at wholesale prices”.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 234 internal links, 4 external

    The homepage links to 234 pages on unitedvapes.com and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “UnitedVapes.com”.

  • Canonical URL set

    The canonical URL is https://www.unitedvapes.com/.

  • Structured data in place

    Structured data found: BreadcrumbList and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.unitedvapes.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (927 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.unitedvapes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 12 pages without a meta description

    https://www.unitedvapes.com/collections/vape-kits/Brand, https://www.unitedvapes.com/collections/refills-pods, https://www.unitedvapes.com/collections/e-liquid, https://www.unitedvapes.com/collections/nicotine-pouches, https://www.unitedvapes.com/collections/heated-tobacco and https://www.unitedvapes.com/collections/lost-mary and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.unitedvapes.com/collections/vape-kits/Brand, whose canonical is https://www.unitedvapes.com/collections/vape-kits. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.unitedvapes.com/collections/mad-eyes and https://www.unitedvapes.com/collections/titan have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 44 small tap targets

    44 of 117 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: goodavTriggerEvents.includes is not a function”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 817 words of copy

    The homepage carries about 817 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All Offers”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop All Brands”, “Shop our products” and “Shop All Offers”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at unitedvapes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Product Labels And Badges · good-apps.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 32 issues on unitedvapes.com, including 11 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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