untamedstreet.com website review

About 465 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

18 files are served with short cache lifetimes, so returning visitors download them again (348 KiB).

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (reamaze.com, Klaviyo and kiwisizing.com and others), adding 1.1 MB and 409 ms of main-thread time.

Polyfills for old browsers add 72 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

A phone's processor spends 3.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 190 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

2 long tasks block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

31 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

Real visitors wait 996 ms for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.8 MB in 366 requests on a phone: other files 1.3 MB (261), scripts 1.2 MB (82) and images 130 KiB (14). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 tap targets are too small or too close together to hit reliably with a finger.

Your title is only 14 characters: “UNTAMED STREET”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 67 characters: “ONE OF A KIND FOOTWEAR. | Designed in London, Handcrafted in Italy.”. 70 to 160 characters is enough to sell the click.

There are 2 <h1> headlines (“Change your shipping country.” and “”). One clear main headline is easier for people and search engines.

1 link has no real href, so search engines can't follow it.

The homepage links to 146 pages on untamedstreet.com and 12 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.untamedstreet.com/en-us and / all use the title “UNTAMED STREET”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.untamedstreet.com/en-us/collections/women has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.untamedstreet.com/en-us/collections/men-autumn-winter-edit and https://www.untamedstreet.com/en-us/collections/women-autumn-winter-edit use the same meta description. A description written for each page earns more clicks.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.untamedstreet.com/pages/privacy-policy, whose canonical is https://www.untamedstreet.com/en-us/pages/privacy-policy. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

8 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Unexpected token 'export'”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 79 words of visible text; thin pages give Google and first-time buyers little to go on.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.