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untuckit.ca website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 87 checks

This review found 37 issues worth fixing on untuckit.ca, 9 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s994 msMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.2 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
116 ms89 msMay 16Oct 31112 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202694 ms
May 23, 202695 ms
May 30, 202695 ms
Jun 6, 202695 ms
Jun 13, 202695 ms
Jun 20, 202694 ms
Jun 27, 202692 ms
Jul 4, 202693 ms
Jul 11, 202694 ms
Jul 18, 202694 ms
Jul 25, 202696 ms
Aug 1, 202697 ms
Aug 8, 202696 ms
Aug 15, 202699 ms
Aug 22, 202698 ms
Aug 29, 2026100 ms
Sep 5, 2026103 ms
Sep 12, 2026101 ms
Sep 19, 2026104 ms
Sep 26, 2026108 ms
Oct 3, 2026109 ms
Oct 10, 2026112 ms
Oct 17, 2026113 ms
Oct 24, 2026112 ms
Oct 31, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of untuckit.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. untuckit.ca at 0.4 s0.4 s
  2. untuckit.ca at 0.8 s0.8 s
  3. untuckit.ca at 1.1 s1.1 s
  4. untuckit.ca at 1.5 s1.5 s
  5. untuckit.ca at 1.9 s1.9 s
  6. untuckit.ca at 2.3 s2.3 s
  7. untuckit.ca at 2.6 s2.6 s
  8. untuckit.ca at 3.0 s3.0 s

Speed

12 to fix55
  • Reduce unused JavaScript

    4.3 s · 793 KiB

    About 793 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Use efficient cache lifetimes

    3.6 s · 761 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (761 KiB).

  • Improve image delivery

    850 ms · 242 KiB

    4 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (nobi.ai, Attentive and pii.ai and others), adding 1.6 MB and 812 ms of main-thread time.

  • Render-blocking requests

    750 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused CSS

    560 ms · 71 KiB

    About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 560 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • nobi.ai adds 273 ms

    273 ms

    nobi.ai costs a phone 273 ms of main-thread work and 388 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 111 ms

    111 ms

    Attentive costs a phone 111 ms of main-thread work and 489 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • narvar.com adds 73 ms

    73 ms

    narvar.com costs a phone 73 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 22.4 s

    22.4 s

    Your largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Man smiling next to a taxi, promoting untucked shirts.”.

  • Time to Interactive: 22.6 s

    22.6 s

    The page becomes fully interactive after 22.6 s. Good is under 3.8 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 211 ms

    211 ms

    Scripts block taps and scrolling for 211 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 75 ms

    75 ms

    Real visitors wait 75 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 226 ms

    226 ms

    Real visitors wait 226 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.5 MB in 295 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 295 requests on a phone: scripts 1.7 MB (68), images 1.3 MB (27) and other files 919 KiB (164). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 10096
  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • 2 H1 headlines

    There are 2 <h1> headlines (“New Season. New STYLES.” and “SHIRTS DESIGNED TO BEWORN UNTUCKED”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 107 internal links, 10 external

    The homepage links to 107 pages on untuckit.ca and 10 external pages.

5 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Casual men's shirts designed to be worn untucked. Regular and Slim fit button-downs, sweaters, tees, henleys and polos.…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “UNTUCKit Canada | Casual Shirts & More with the Perfect Fit”.

  • Canonical URL set

    The canonical URL is https://www.untuckit.ca/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.untuckit.ca/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • llms.txt published

    The site publishes https://www.untuckit.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix78
  • 2 pages share a title

    https://www.untuckit.ca/pages/return-information and https://www.untuckit.ca/pages/returns-exchanges all use the title “Returns + Exchanges | UNTUCKit Canada”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://www.untuckit.ca/pages/return-information, https://www.untuckit.ca/collections/new-arrivals, https://www.untuckit.ca/collections/sweaters-sweatshirts and https://www.untuckit.ca/pages/returns-exchanges have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.untuckit.ca/pages/return-information, whose canonical is https://www.untuckit.ca/pages/returns-exchanges. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.untuckit.ca/collections/shirts has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.untuckit.ca/collections/shirts has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 pages slow to respond

    https://www.untuckit.ca/collections/our-wrinkle-free-collection, https://www.untuckit.ca/collections/our-best-button-downs and https://www.untuckit.ca/pages/returns-exchanges took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 6 small tap targets

    6 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://pieeyegpc.pii.ai/1/dsrp/461b9eaf-1e46-4543-a4b6-6908a7420c5d/gpc.css' from origin …”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix73
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 103 words

    The homepage has only about 103 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

7 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop By Collection”, “SIGN IN / SIGN UP” and “Shop Now”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at untuckit.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Attentive · riskified.com · klaviyo.com · bazaarvoice.com · pii.ai · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on untuckit.ca, including 18 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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