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uppercutcoffeecompany.com website review

Visit site (opens in a new tab)Reviewed 12 November 202632 issues · 76 checks

This review found 32 issues worth fixing on uppercutcoffeecompany.com, 9 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of uppercutcoffeecompany.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. uppercutcoffeecompany.com at 0.6 s0.6 s
  2. uppercutcoffeecompany.com at 1.2 s1.2 s
  3. uppercutcoffeecompany.com at 1.8 s1.8 s
  4. uppercutcoffeecompany.com at 2.4 s2.4 s
  5. uppercutcoffeecompany.com at 3.0 s3.0 s
  6. uppercutcoffeecompany.com at 3.6 s3.6 s
  7. uppercutcoffeecompany.com at 4.2 s4.2 s
  8. uppercutcoffeecompany.com at 4.8 s4.8 s

Speed

5 to fix67
  • Reduce unused JavaScript

    1.5 s · 384 KiB

    About 384 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    550 ms · 416 KiB

    8 images could be 416 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Privy, Shopify and Google CDN and others), adding 1.4 MB and 150 ms of main-thread time.

  • Shopify adds 46 ms

    46 ms

    Shopify costs a phone 46 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    10 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 326 ms of it running JavaScript. That is comfortably low.

  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 10.8 s

    10.8 s

    Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 10.8 s

    10.8 s

    The page becomes fully interactive after 10.8 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 25 ms

    25 ms

    Scripts block the page for only 25 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix67
  • Page weight: 2.8 MB in 198 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 198 requests on a phone: images 990 KiB (23), scripts 833 KiB (59) and other files 765 KiB (89). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mask_group_-_2025-08-21T234711.213.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images below the first screen load straight away

    4 images further down the page (538 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    117 KiB

    4 images are downloaded at several times the size a phone draws them, for example CENTRAL_AMERICA_BUNDLE.png at 1,080 px wide, shown at 330 px. Resized copies would save about 117 KiB.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8993
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (7 elements).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9263
  • Page is set to noindex

    The robots meta tag says “noindex”: Google is told not to list this page at all.

  • Title is long (84 characters)

    Your title is 84 characters, so Google will cut it off around 60: “Uppercut Coffee | Specialty Grade Coffee Roasted to Order – Upper Cut Coffee Company”.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 44 internal links, 4 external

    The homepage links to 44 pages on uppercutcoffeecompany.com and 4 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.uppercutcoffeecompany.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.uppercutcoffeecompany.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (710 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.uppercutcoffeecompany.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.uppercutcoffeecompany.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 15 linked pages hidden from search

    https://www.uppercutcoffeecompany.com/collections/all, https://www.uppercutcoffeecompany.com/customer_authentication/redirect, https://www.uppercutcoffeecompany.com/pages/about-us, https://www.uppercutcoffeecompany.com/pages/coffee, https://www.uppercutcoffeecompany.com/pages/single-use-coffee and https://www.uppercutcoffeecompany.com/collections and 9 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 12 pages without a meta description

    https://www.uppercutcoffeecompany.com/collections/all, https://www.uppercutcoffeecompany.com/customer_authentication/redirect, https://www.uppercutcoffeecompany.com/pages/about-us, https://www.uppercutcoffeecompany.com/pages/coffee, https://www.uppercutcoffeecompany.com/pages/single-use-coffee and https://www.uppercutcoffeecompany.com/collections/medium and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages without an H1

    https://www.uppercutcoffeecompany.com/collections/all, https://www.uppercutcoffeecompany.com/customer_authentication/redirect, https://www.uppercutcoffeecompany.com/pages/about-us, https://www.uppercutcoffeecompany.com/collections/medium, https://www.uppercutcoffeecompany.com/collections/medium-light and https://www.uppercutcoffeecompany.com/collections/dark and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    6 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 609 words of copy

    The homepage carries about 609 words of visible text.

5 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “SHOP”, “CONTACT US” and “TRY FRESH ROASTED COFFEE”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uppercutcoffeecompany.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

King Product Options · Judge Me Reviews · Dealeasy · Forms · privy.com · elfsight.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 32 issues on uppercutcoffeecompany.com, including 10 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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