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upsinverter.com website review
Visit site (opens in a new tab)Reviewed 26 October 202652 issues · 95 checks
This review found 52 issues worth fixing on upsinverter.com, 29 of them high impact, across 95 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60D- #105,967 of 108,842 reviewed websitesbeats 2%
- #61,181 of 61,763 online storesbeats 1%
- #2,462 of 2,512 WooCommerce storesbeats 1%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.9 s |
| May 16, 2026 | 5.9 s |
| May 23, 2026 | 5.8 s |
| May 30, 2026 | 5.7 s |
| Jun 6, 2026 | 5.6 s |
| Jun 13, 2026 | 5.6 s |
| Jun 20, 2026 | 5.6 s |
| Jun 27, 2026 | 5.8 s |
| Jul 4, 2026 | 5.9 s |
| Jul 11, 2026 | 5.8 s |
| Jul 18, 2026 | 5.9 s |
| Jul 25, 2026 | 5.6 s |
| Aug 1, 2026 | 5.5 s |
| Aug 8, 2026 | 5.5 s |
| Aug 15, 2026 | 5.5 s |
| Aug 22, 2026 | 5.5 s |
| Aug 29, 2026 | 5.4 s |
| Sep 5, 2026 | 5.4 s |
| Sep 12, 2026 | 5.4 s |
| Sep 19, 2026 | 5.3 s |
| Sep 26, 2026 | 5.2 s |
| Oct 3, 2026 | 5.1 s |
| Oct 10, 2026 | 4.9 s |
| Oct 17, 2026 | 4.9 s |
| Oct 24, 2026 | 4.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 203 ms |
| May 16, 2026 | 202 ms |
| May 23, 2026 | 202 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 205 ms |
| Jun 13, 2026 | 210 ms |
| Jun 20, 2026 | 212 ms |
| Jun 27, 2026 | 215 ms |
| Jul 4, 2026 | 216 ms |
| Jul 11, 2026 | 213 ms |
| Jul 18, 2026 | 213 ms |
| Jul 25, 2026 | 214 ms |
| Aug 1, 2026 | 221 ms |
| Aug 8, 2026 | 228 ms |
| Aug 15, 2026 | 230 ms |
| Aug 22, 2026 | 228 ms |
| Aug 29, 2026 | 229 ms |
| Sep 5, 2026 | 229 ms |
| Sep 12, 2026 | 239 ms |
| Sep 19, 2026 | 249 ms |
| Sep 26, 2026 | 254 ms |
| Oct 3, 2026 | 258 ms |
| Oct 10, 2026 | 260 ms |
| Oct 17, 2026 | 267 ms |
| Oct 24, 2026 | 275 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.6 s
4.8 s
6.0 s
7.2 s
8.4 s
9.6 s
Speed
Use efficient cache lifetimes
25.9 s · 11.6 MB194 files are served with short cache lifetimes, so returning visitors download them again (11.6 MB).
Improve image delivery
15.8 s · 3.6 MB17 images could be 3.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 15.8 s faster on a phone.
Render-blocking requests
6.1 s52 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.1 s.
Reduce unused JavaScript
4.3 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.
Font display
2.0 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.0 s).
Reduce unused CSS
1.1 s · 217 KiBAbout 217 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 10
10/100Your mobile performance score is 10 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,049 HTML elements
The page has 3,049 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Google Maps and others), adding 1.8 MB and 1.3 s of main-thread time.
Google Tag Manager adds 859 ms
859 msGoogle Tag Manager costs a phone 859 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 578 ms. During a long task the page ignores taps.
Facebook adds 332 ms
332 msFacebook costs a phone 332 ms of main-thread work and 256 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 16 KiB16 KiB could be saved by minifying CSS.
Legacy JavaScript
67 KiBPolyfills for old browsers add 67 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 37 but mobile only 10. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 506 ms
506 msYour server sent the HTML in 506 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.53
0.53For real visitors the layout shifts by 0.53 (75th percentile). Good is under 0.1.
Real-user FCP: 3.1 s
3.1 sReal visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 54.6 s
54.6 sYour largest element takes 54.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “1kw dadri innaguration”.
Time to Interactive: 56.3 s
56.3 sThe page becomes fully interactive after 56.3 s. Good is under 3.8 s.
Speed Index: 14.0 s
14.0 sVisually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.1 s
5.1 sThe first text or image appears after 5.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.42
0.42The layout shifts by 0.42 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 203 ms to 275 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Real-user INP: 191 ms
191 msReal visitors wait 191 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.9 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 13.1 MB in 233 requests
13.1 MBYour homepage downloads 13.1 MB in 233 requests on a phone: images 10.1 MB (98), scripts 2.1 MB (69) and fonts 599 KiB (13). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.3 MB together. On a phone connection a single image that size takes seconds.
14 images far larger than shown
1.4 MB14 images are downloaded at several times the size a phone draws them, for example certificate1.png at 1,278 px wide, shown at 290 px. Resized copies would save about 1.4 MB.
40 images in older formats
40 images (8.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
10 images below the first screen load straight away
10 images further down the page (2.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
1kw-dadri-innaguration.jpeg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.7 g of CO₂ per visit
3.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.72 g of CO₂e: 446.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (111 elements)
All page content should be contained by landmarks: 111 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
235 internal links, 26 external
The homepage links to 235 pages on upsinverter.com and 26 external pages.
7 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Buy a complete range of solar panels, inverters, batteries, and solar systems, including on-grid, off-grid, and hybrid …”.
Title: 53 characters
Your title is a healthy 53 characters: “UTL Solar | A Brand of Fujiyama Power Systems Limited”.
Canonical URL set
The canonical URL is https://www.upsinverter.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.upsinverter.com/utl/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.upsinverter.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,696 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.upsinverter.com/solar-pcu and https://www.upsinverter.com/utl/solar-inverter all use the title “Buy Solar Inverter at Best Price | Ongrid, Offgrid, & Hybrid”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.upsinverter.com/on-grid-pcu has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.upsinverter.com/solar-pcu and https://www.upsinverter.com/utl/solar-inverter use the same meta description. A description written for each page earns more clicks.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.upsinverter.com/solar-pcu, whose canonical is https://www.upsinverter.com/utl/solar-inverter. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 low-resolution images
3 images are served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,124 words of copy
The homepage carries about 1,124 words of visible text.
4 checks passed
21 calls to action
The homepage has 21 calls to action, for example “Contact Us”, “Track order Status” and “Register Complaint”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 50 testimonial or review blocks, a star rating and 9 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at upsinverter.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on upsinverter.com, including 26 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.