upstart.com website review

About 699 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

Your mobile performance score is 22 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.3 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 third-party services load with your homepage (Trust Pilot, Google Tag Manager and datagrail.io and others), adding 748 KiB and 845 ms of main-thread time.

The page goes through 1 redirect before it starts loading, costing about 780 ms. Link and advertise the final URL directly.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

20 long tasks block the main thread while loading, the longest for 705 ms. During a long task the page ignores taps.

Trust Pilot costs a phone 342 ms of main-thread work and 131 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 files are served with short cache lifetimes, so returning visitors download them again (153 KiB).

The HTML itself could arrive about 50 ms sooner: redirects, a slow server response or missing compression delay everything after it.

4 images could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 24 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

Desktop scores 69 but mobile only 22. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 20.2 s. Good is under 3.8 s.

Scripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

The layout shifts by 0.185 while loading, so content jumps under the reader's thumb. Good is under 0.1.

3 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.7 MB in 133 requests on a phone: scripts 1.5 MB (31), images 566 KiB (10) and fonts 320 KiB (8). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

6 links inside paragraphs rely on colour alone to stand out.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://upstart.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at upstart.com/robots.txt, the first file search crawlers ask for.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

4 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Chrome logged issues while loading the page (“Content security policy”).

Large scripts ship without source maps.

Your homepage answered with HTTP 403, so visitors and search engines may see an error page.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 116 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.