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uptickhq.com website review

Visit site (opens in a new tab)Reviewed 9 November 202632 issues · 87 checks

This review found 32 issues worth fixing on uptickhq.com, 11 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s834 msMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.2 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 2026989 ms
Oct 24, 20261.0 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
132 ms107 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026110 ms
May 23, 2026112 ms
May 30, 2026113 ms
Jun 6, 2026111 ms
Jun 13, 2026111 ms
Jun 20, 2026113 ms
Jun 27, 2026119 ms
Jul 4, 2026129 ms
Jul 11, 2026122 ms
Jul 18, 2026120 ms
Jul 25, 2026121 ms
Aug 1, 2026119 ms
Aug 8, 2026128 ms
Aug 15, 2026121 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026118 ms
Sep 12, 2026125 ms
Sep 19, 2026124 ms
Sep 26, 2026128 ms
Oct 3, 2026129 ms
Oct 10, 2026128 ms
Oct 17, 2026128 ms
Oct 24, 2026128 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of uptickhq.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. uptickhq.com at 0.4 s0.4 s
  2. uptickhq.com at 0.8 s0.8 s
  3. uptickhq.com at 1.1 s1.1 s
  4. uptickhq.com at 1.5 s1.5 s
  5. uptickhq.com at 1.9 s1.9 s
  6. uptickhq.com at 2.3 s2.3 s
  7. uptickhq.com at 2.6 s2.6 s
  8. uptickhq.com at 3.0 s3.0 s

Speed

10 to fix54
  • Improve image delivery

    2.5 s · 768 KiB

    22 images could be 768 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 362 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (362 KiB).

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,051 HTML elements

    The page has 3,051 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (website-files.com, Vimeo and JSDelivr CDN and others), adding 2.0 MB and 773 ms of main-thread time.

  • Reduce unused JavaScript

    300 ms · 590 KiB

    About 590 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • website-files.com adds 358 ms

    358 ms

    website-files.com costs a phone 358 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 127 ms

    127 ms

    Vimeo costs a phone 127 ms of main-thread work and 520 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 10.2 s

    10.2 s

    Your largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The all-in-one operating system for fire & security.”.

  • Time to Interactive: 15.7 s

    15.7 s

    The page becomes fully interactive after 15.7 s. Good is under 3.8 s.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • 44 images without width and height

    44 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 422 ms

    422 ms

    Scripts block taps and scrolling for 422 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 110 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 413 ms

    413 ms

    Real visitors wait 413 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.072

    0.072

    The layout barely moves while loading (CLS 0.072, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 115 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 115 requests on a phone: scripts 1.4 MB (29), images 1,012 KiB (37) and other files 730 KiB (41). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 112.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9093
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 31 links without text

    31 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (9 elements).

2 checks passed
  • Every image has alt text

    All 199 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is short (24 characters)

    Your title is only 24 characters: “Fire Inspection Software”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 7 H1 headlines

    There are 7 <h1> headlines (“The all-in-one operating systemfor fire & securit…”, “50” and “+”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and SoftwareApplication) but with 1 problem, for example “SoftwareApplication: no offers (price) block”.

  • 108 internal links, 9 external

    The homepage links to 108 pages on uptickhq.com and 9 external pages.

5 checks passed
  • Meta description: 106 characters

    Your meta description is 106 characters: “Elevate every aspect of your business with Uptick's all-in-one platform purpose-built for fire protection.”.

  • Canonical URL set

    The canonical URL is https://www.uptickhq.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.uptickhq.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,772 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.uptickhq.com/llms.txt (15 KiB, 1 link), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

6 to fixGoogle 5068
  • 10 broken images

    10 images failed to load on a phone, for example https://www.uptickhq.com/.

  • 14 small tap targets

    14 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to find a valid digest in the 'integrity' attribute for resource 'https://cdn.jsdelivr.net/npm/@flowbase-co/boos…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 1,391 words of copy

    The homepage carries about 1,391 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a demo”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Pricing”, “Book a demo” and “Book a Demo”.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks, 43 customer or partner logos, a star rating, 4 trust badges and “50 + Companies”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Analytics (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 3 of them by other companies (measured from a US location before any click).

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uptickhq.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Webflow

Company

Employees
130
Headquarters
Denver

Upkeep, stack, hiring and company data from programmable.info

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