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urbandrones.com website review
Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 88 checks
This review found 41 issues worth fixing on urbandrones.com, 16 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #72,274 of 97,165 reviewed websitesbeats 22%
- #43,344 of 52,810 online storesbeats 15%
- #40,439 of 47,864 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.3 s |
| Oct 31, 2026 | 3.3 s |
| Nov 7, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 200 ms |
| May 30, 2026 | 196 ms |
| Jun 6, 2026 | 197 ms |
| Jun 13, 2026 | 173 ms |
| Jun 20, 2026 | 159 ms |
| Jun 27, 2026 | 160 ms |
| Jul 4, 2026 | 161 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 148 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 156 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 161 ms |
| Sep 19, 2026 | 160 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 164 ms |
| Oct 10, 2026 | 183 ms |
| Oct 17, 2026 | 185 ms |
| Oct 24, 2026 | 186 ms |
| Oct 31, 2026 | 180 ms |
| Nov 7, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.1 s
5.5 s
6.9 s
8.3 s
9.7 s
11.0 s
Speed
Render-blocking requests
2.4 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.
Reduce unused JavaScript
1.0 s · 803 KiBAbout 803 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.0 s faster on a phone.
Main-thread work: 15.8 s
A phone's processor spends 15.8 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Signyfyd adds 1.3 s
1.3 sSignyfyd costs a phone 1.3 s of main-thread work and 282 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 30
30/100Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, YouTube and Shopify and others), adding 2.9 MB and 3.1 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.
YouTube adds 792 ms
792 msYouTube costs a phone 792 ms of main-thread work and 1,014 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 198 KiBAbout 198 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Shopify adds 449 ms
449 msShopify costs a phone 449 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 239 ms
239 msKlaviyo costs a phone 239 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,675 HTML elements
The page has 2,675 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 83 KiB4 images could be 83 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
132 KiB18 files are served with short cache lifetimes, so returning visitors download them again (132 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 20.2 s
20.2 sVisually, the page fills in at 20.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 29.5 s
29.5 sThe page becomes fully interactive after 29.5 s. Good is under 3.8 s.
Largest Contentful Paint: 8.1 s
8.1 sYour largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Chasing Underwater Drones”.
Total Blocking Time: 2.4 s
2.4 sScripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 173 ms
173 msReal visitors wait 173 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 552 ms
552 msReal visitors wait 552 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 200 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 534 requests
4.8 MBYour homepage downloads 4.8 MB in 534 requests on a phone: scripts 2.5 MB (258), other files 1.3 MB (220) and HTML 290 KiB (9). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Urban_Drones_Logo_for_website_450x69.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.4 g of CO₂ per visit
1.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (83 characters)
Your title is 83 characters, so Google will cut it off around 60: “Waterproof Drones Xpece Fishing, Chasing and QYSea Underwater Drones — Urban Drones”.
Meta description is long (282 characters)
Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.
139 internal links, 15 external
The homepage links to 139 pages on urbandrones.com and 15 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.urbandrones.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.urbandrones.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,730 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.urbandrones.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages are broken
Your homepage links to https://www.urbandrones.com/pages/racing-drones-collections and https://www.urbandrones.com/pages/fpv-categories, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page without a title
https://www.urbandrones.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
2 linked pages hidden from search
https://www.urbandrones.com/customer_authentication/redirect and https://www.urbandrones.com/collections/drone-bundles-1/bundle are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
1 page without a meta description
https://www.urbandrones.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.urbandrones.com/collections/drone-bundles-1 and https://www.urbandrones.com/collections/drone-bundles-1/bundle use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://www.urbandrones.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
2 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
36 of 38 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
About 643 words of copy
The homepage carries about 643 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Questions? Call 954-213-4977”.
8 calls to action
The homepage has 8 calls to action, for example “CONTACT US”, “Questions? Call 954-213-4977” and “Shop All”.
3 short forms
3 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 127 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at urbandrones.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Easyban · Judge Me Reviews · Inbox · Klaviyo Email Marketing Sms · Selleasy · Affirm · goaffpro.com · signifyd.com · retention.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Pompano Beach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on urbandrones.com, including 20 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.