urbaneunit.com website review

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (YouTube, Shopify and Yotpo and others), adding 1.7 MB and 621 ms of main-thread time.

About 640 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 256 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

YouTube costs a phone 463 ms of main-thread work and 1,023 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

10 files are served with short cache lifetimes, so returning visitors download them again (126 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

1 image could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

28 KiB JavaScript is shipped twice across bundles.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Evolve Flower Sweatshirt”.

The layout shifts by 0.247 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.

6 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.0 MB in 188 requests on a phone: scripts 1.5 MB (66), other files 746 KiB (94) and images 379 KiB (13). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

6 tap targets are too small or too close together to hit reliably with a finger.

2 elements hidden from screen readers can still receive keyboard focus.

ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 11 characters: “Urbane Unit”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to ca.urbaneunit.com, not urbaneunit.com, so Google may credit that host instead.

Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 45 pages on urbaneunit.com and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://urbaneunit.com/products/evolve-flower-sweatshirt-fy, which answers with an error. Visitors hit a dead end and search engines drop it.

https://urbaneunit.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

https://urbaneunit.com/pages/contact-us has no <h1> headline, so visitors and search engines get no clear main topic.

https://urbaneunit.com/collections and https://urbaneunit.com/pages/contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://urbaneunit.com/.

11 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

2 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'global_config')”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your longest form asks for 11 fields (0 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 182 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.