Website review, no card needed
usatriathlon.org website review
Visit site (opens in a new tab)Reviewed 28 October 202635 issues · 101 checks
This review found 35 issues worth fixing on usatriathlon.org, 11 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 194 ms |
| May 16, 2026 | 194 ms |
| May 23, 2026 | 195 ms |
| May 30, 2026 | 196 ms |
| Jun 6, 2026 | 204 ms |
| Jun 13, 2026 | 199 ms |
| Jun 20, 2026 | 201 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 209 ms |
| Jul 11, 2026 | 221 ms |
| Jul 18, 2026 | 228 ms |
| Jul 25, 2026 | 229 ms |
| Aug 1, 2026 | 229 ms |
| Aug 8, 2026 | 221 ms |
| Aug 15, 2026 | 212 ms |
| Aug 22, 2026 | 212 ms |
| Aug 29, 2026 | 212 ms |
| Sep 5, 2026 | 207 ms |
| Sep 12, 2026 | 231 ms |
| Sep 19, 2026 | 229 ms |
| Sep 26, 2026 | 238 ms |
| Oct 3, 2026 | 243 ms |
| Oct 10, 2026 | 244 ms |
| Oct 17, 2026 | 246 ms |
| Oct 24, 2026 | 238 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.3 s
4.0 s
4.7 s
5.3 s
usatriathlon.org does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.1 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Google Tag Manager adds 1.5 s
1.5 sGoogle Tag Manager costs a phone 1.5 s of main-thread work and 1,009 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 41
41/100Your mobile performance score is 41 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.8 s
A phone's processor spends 7.8 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Optanon and others), adding 2.1 MB and 2.0 s of main-thread time.
Render-blocking requests
850 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 780 ms. During a long task the page ignores taps.
Google/Doubleclick Ads adds 294 ms
294 msGoogle/Doubleclick Ads costs a phone 294 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Cloudinary adds 0 ms
0 msCloudinary costs a phone 0 ms of main-thread work and 462 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
200 ms · 109 KiB6 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).
Improve image delivery
152 KiB6 images could be 152 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 67 but mobile only 41. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 48 ms
48 msYour server sent the HTML in 48 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 3.0 s
3.0 sScripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 18.5 s
18.5 sThe page becomes fully interactive after 18.5 s. Good is under 3.8 s.
Real-user INP: 255 ms
255 msReal visitors wait 255 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 194 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.053
0.053The layout barely moves while loading (CLS 0.053, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 57 requests
3.0 MBYour homepage downloads 3.0 MB in 57 requests on a phone: scripts 2.2 MB (16), images 486 KiB (17) and other files 166 KiB (17). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
JMS_9932 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.9 g of CO₂ per visit
0.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 21 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (29 characters)
Your title is only 29 characters: “USA Triathlon | USA Triathlon”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
129 internal links, 33 external
The homepage links to 129 pages on usatriathlon.org and 33 external pages.
6 checks passed
Meta description: 108 characters
Your meta description is 108 characters: “Read the latest triathlon news, training and nutrition tips and access your USA Triathlon membership account”.
One H1 headline
Your main headline reads: “USA Triathlon”.
Canonical URL set
The canonical URL is https://www.usatriathlon.org/home.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.usatriathlon.org/sitemap.xml.
AI search readiness
robots.txt blocks 2 AI answer engine crawlers
2 of 6Your robots.txt shuts out ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 2 crawlers
robots.txt blocks GPTBot and ClaudeBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (1,002 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/articles/features/how-to-watch-us-triathletes-at-2026-world-championships-in-pontevedra, /2027-endurance-exchange and /get-racing/paratriathlon-development-race-series have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
24 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://usatriathlon.org does not redirect to https, so some visitors land on the insecure version.
1 broken external link
1 link to other sites is dead, for example https://tris4health.com/multisport-national-championships-festival/ (404).
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (usatriathlon.org).
Valid certificate (85 days left)
The certificate from Let's Encrypt · YE2 verifies for usatriathlon.org and is valid for another 85 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
usatriathlon.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
usatriathlon.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsusatriathlon.org was registered in Mar 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
usatriathlon.org is registered until Mar 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 523 words of copy
The homepage carries about 523 words of visible text.
2 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Get Started Racing”, “Contact Us” and “Join”.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mktomail.com include:relay.bswift.com include:_spf.psm.knowbe4.com i…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Tag Manager
- Hosting
- Fastly
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on usatriathlon.org, including 20 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.