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usehatchapp.com website review
Visit site (opens in a new tab)Reviewed 23 October 202628 issues · 101 checks
This review found 28 issues worth fixing on usehatchapp.com, 13 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Hatch
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.3 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 3.9 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 282 ms |
| May 9, 2026 | 350 ms |
| May 16, 2026 | 381 ms |
| May 23, 2026 | 422 ms |
| May 30, 2026 | 415 ms |
| Jun 6, 2026 | 322 ms |
| Jun 13, 2026 | 323 ms |
| Jun 20, 2026 | 294 ms |
| Jun 27, 2026 | 289 ms |
| Jul 4, 2026 | 272 ms |
| Jul 11, 2026 | 234 ms |
| Jul 18, 2026 | 224 ms |
| Jul 25, 2026 | 207 ms |
| Aug 1, 2026 | 200 ms |
| Aug 8, 2026 | 196 ms |
| Aug 15, 2026 | 220 ms |
| Aug 22, 2026 | 220 ms |
| Aug 29, 2026 | 233 ms |
| Sep 5, 2026 | 228 ms |
| Sep 12, 2026 | 191 ms |
| Sep 19, 2026 | 173 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 167 ms |
| Oct 17, 2026 | 178 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.3 s
usehatchapp.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.6 s · 677 KiB29 files are served with short cache lifetimes, so returning visitors download them again (677 KiB).
Render-blocking requests
1.8 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,211 HTML elements
The page has 6,211 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Hubspot and others), adding 3.5 MB and 2.3 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 721 ms
721 msGoogle Tag Manager costs a phone 721 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 652 ms
652 msGoogle CDN costs a phone 652 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 309 ms
309 msHubspot costs a phone 309 ms of main-thread work and 428 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 46 KiB1 image could be 46 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
website-files.com adds 158 ms
158 mswebsite-files.com costs a phone 158 ms of main-thread work and 996 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.
Reduce unused CSS
96 KiBAbout 96 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 69 but mobile only 43. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 32 ms
32 msYour server sent the HTML in 32 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 25.3 s
25.3 sThe page becomes fully interactive after 25.3 s. Good is under 3.8 s.
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Speed Index: 6.1 s
6.1 sVisually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user INP: 210 ms
210 msReal visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 554 ms
554 msReal visitors wait 554 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 45% faster for real visitors
-45%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 282 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.021
0.021The layout barely moves while loading (CLS 0.021, good is under 0.1).
Images and page weight
Page weight: 4.6 MB in 171 requests
4.6 MBYour homepage downloads 4.6 MB in 171 requests on a phone: scripts 2.9 MB (67), other files 819 KiB (40) and images 436 KiB (48). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 157.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 162 images in the HTML carry an alt attribute.
56 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 1 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
203 internal links, 14 external
The homepage links to 203 pages on usehatchapp.com and 14 external pages.
7 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Hatch is the AI communications platform for the trades. AI call answering, texting, email, and web. AI CSRs qualify eve…”.
Title: 55 characters
Your title is a healthy 55 characters: “Hatch AI Communications Platform, Powered by GPT-Live-1”.
Canonical URL set
The canonical URL is https://www.usehatchapp.com/.
Structured data in place
Structured data found: FAQPage, Organization, SoftwareApplication and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.usehatchapp.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,142 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (13 KiB, 60 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (usehatchapp.com).
Valid certificate (57 days left)
The certificate from Google Trust Services · WE1 verifies for usehatchapp.com and is valid for another 57 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://usehatchapp.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
usehatchapp.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
usehatchapp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 8 years old
8 yearsusehatchapp.com was registered in Nov 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2027
usehatchapp.com is registered until Nov 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 1,019 words of copy
The homepage carries about 1,019 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get a demo”.
26 calls to action
The homepage has 26 calls to action, for example “24/7 Call Handling”, “Pricing” and “Get a demo”.
Social proof on the page
Social proof on the homepage: 142 testimonial or review blocks, 18 customer or partner logos, a star rating and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:sendgrid.net include:6053701.spf08.hubspotemail.net include:mailgun.org include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Webflow
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
Hiring
- Hiring
- 9 open roles
- Teams
- Engineering (6), Marketing (2), Sales + Customer Success, Enterprise Sales (1)
- Job board
- ashby
- Careers page
- www.usehatchapp.com/careers (opens in a new tab)
Company
- Employees
- 200
- Headquarters
- Richmond
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 28 issues on usehatchapp.com, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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